Responsibilities

• Oversee select client workstreams, own day-to-day campaign planning and execution, and serve as a bridge between strategy and implementation, translating strategic intent into clear direction for teams
• Work closely with Creative, Strategy, and Audience Experience leads to translate ideas into clear, compliant and culturally relevant execution
• Lead the development of influencer partnerships and creator ecosystems as part of integrated campaigns
• Ensure programs are audience-first, culturally fluent, and platform-native, while compliant within FDA/FTC regulations
• Connect influencer strategy to broader Audience Experience plans, ensuring consistency and impact across channels
• Provide strategic guidance on digital ecosystems, understanding how influencer, content, and platforms work together
• Make sound decisions that strengthen engagement and performance while navigating regulatory constraints
• Anticipate risks across programs and proactively solve for challenges
• Build strong client trust through clear communication and thoughtful recommendations
• Contribute to improving workflows and operational efficiency across teams

Requirements

• 3-4+ years of experience within pharma and healthcare is required for this role
• Proficient in FDA, FTC and platform specific guidelines including fair balance, ISI, disclosures and AE reporting; experienced in navigating MLR reviews
• Fluent in platform trends and content formats across TikTok, Instagram, YouTube and Meta – and applies within regulatory constraints
• Able to identify patterns across influencer campaigns and channels, helping improve processes, playbooks, and ways of working within healthcare and pharma
• Experienced in managing day-to-day team operations, timelines, and deliverables
• Proficient in using audience data and cultural insights to inform influencer strategy
• Skilled at optimizing campaigns for engagement and impact while maintaining creative and brand integrity
• Able to connect influencer strategy to broader Audience Experience plans, ensuring consistency and impact across channels
• Strong hands-on experience in healthcare influencer programs, including working with patient, HCP, advocacy and lifestyle creators, and the ability to navigate MLR processes without compromising creativity

Preferred

• Growth Mindset: We’re looking for people who want to learn and grow as fast as the agency is growing
• Audience-Driven: Always asks, “Who is this made for?” and knows how to calibrate content to resonate with that audience
• Collaborative Leader: Builds alignment across teams, clients, and partners
• Hands-On: We have a “working strategists only” culture — leaders stay close to the work, the platforms, and the people who make it happen
• Ownership-Oriented: Takes responsibility for outcomes, not just outputs , anticipating risks and solving problems before escalation
• Results-Driven: Ensures measurable business impact from every initiative
• Experience across pharma, biotech or OTC brands; healthcare influencer marketing operations; working with patient, HCP, advocacy and lifestyle creators