Responsibilities

• RFP Response Strategy & Execution - Own end-to-end response for advertising RFPs across AMEX owned channels, including intake process and prioritization
• RFP Response Strategy & Execution - Partner with Sales, Ad Ops, and GTM to ensure responses are competitive, compliant, and revenue-optimized
• RFP Response Strategy & Execution - Serve as escalation point for complex or high-value proposals.
• Strategic Media Planning - Analyze audiences and media consumption behaviors
• Strategic Media Planning - Develop data-driven media plans that align with client objectives, audience, placement, format capabilities, media channel mix, and inventory constraints
• Strategic Media Planning - Leverage insights across markets, historical performance, and benchmark information to drive measurable results
• Strategic Media Planning - Drive alignment on timelines, inputs, and ownership.
• Insertion Order Creation & Execution - Own insertion order (IO) creation & execution, ensuring accuracy of targeting, delivery terms, pricing, and timelines
• Insertion Order Creation & Execution - Collaborate with cross-functional partners to ensure seamless campaign execution and compliance with internal policies and legal requirements
• Insertion Order Creation & Execution - Lead campaign, including managing creative asset collection and communicating specific campaign goals and KPIs
• Operations – Standard Operating Procedures & Process Design - Define and document media planning SOPs across RFPs, media plan development, IO creation / approvals, and handoffs
• Operations – Standard Operating Procedures & Process Design - Identify automation opportunities over time
• Operations – Standard Operating Procedures & Process Design - Establish clear RACI models and SLAs across teams
• Operations – Standard Operating Procedures & Process Design - Establish scalable processes that support future growth and team expansion
• Other - Build strong partnerships with teams across the enterprise including GTM, Sales, Ad Operations, Analytics, Product Management, Engineering, Control Management, and Legal to support the growth and adoption of Amex Ads
• Other - Conduct thorough risk and compliance processes with proper controls
• Other - Ensure all aspects of the American Express Code of Conduct are adhered to so that we uphold the highest standards in our interactions with our customers and compliantly meet all regulatory requirements

Requirements

• 7+ years of experience in media planning or AdTech across agency or retail media environments
• Proven experience building or scaling media planning processes, frameworks, and operating models from the ground up
• Strong commercial acumen with the ability to develop revenue-driven media plans, including pricing, packaging, and inventory optimization
• Demonstrated expertise in end-to-end campaign planning, including RFP response, media plan development, and insertion order execution
• Deep understanding of the digital advertising ecosystem, including audience strategy, targeting, measurement, and media channel capabilities
• Advanced analytical skills with the ability to translate data, benchmarks, and insights into actionable media strategies and performance outcomes
• Proven ability to influence and lead in a highly matrixed organization without direct authority
• Strong operational mindset with experience developing SOPs, workflows, SLAs, and scalable processes
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, executive-ready narratives
• Ability to operate effectively in ambiguous, fast-paced environments
• Strong attention to detail with a focus on accuracy, compliance, and risk management in campaign execution
• Self-starter with a builder mentality and ownership mindset, capable of independently driving initiatives from concept through execution
• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.