Senior Manager, Advertising Account Management, MAP - Demo Specialist Lead

Bentonville, AR (Unknown)

$90K/yr – $180K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end demo lifecycle and revenue engine, coordinating strategy, execution, and cross‑functional alignment to accelerate demo-driven growth across supplier segments.

  • Delivery & GTM: Oversee lifecycle from strategy to billing and align with Sales, AM, and Ops to drive revenue and consistent delivery.
  • Strategy & Scale: Define demo positioning and packaging, scale new use cases, and expand vertical go-to-market opportunities.
  • Team & Measurement: Lead Demo Specialists, set priorities, and partner with Analytics to turn data into revenue actions.

Job Description

Responsibilities

Own the end-to-end demo lifecycle and revenue engine across supplier segments, partnering across Sales, AM, Ops, and Analytics to accelerate growth.

  • Delivery: Oversee end-to-end demo lifecycle from strategy through execution, reporting, and billing, ensuring quality and client satisfaction.
  • Go-to-Market: Define and evolve demo strategy, positioning, packaging, and integration into MAP campaigns.
  • Cross-Functional GTM: Partner with Sales and Account Management leadership to shape go-to-market strategy, influence pitches, and drive shared demo revenue goals.
  • Opportunity Expansion: Identify and scale new revenue opportunities, use cases, and vertical-specific strategies.
  • Team Leadership: Lead, coach, and develop a team of Demo Specialists, setting priorities and driving revenue and KPI accountability.
  • Delivery Excellence: Oversee the end-to-end demo lifecycle, ensuring consistency and client satisfaction across implementations.
  • Process Standardization: Build and scale standardized processes that improve efficiency while supporting client needs.
  • Operational Collaboration: Partner cross-functionally with Client Success, Operations, and third-party teams to ensure seamless delivery.
  • Operational Gaps: Identify and resolve gaps to improve speed, accuracy, and scalability.
  • Strategic Leadership: Serve as the central leader for all demo initiatives, aligning Sales, Account Management, and Operations.
  • Measurement and Reporting: Partner with Measurement and Analytics to enhance reporting, insights, and performance storytelling.

Requirements

  • 8+ years of experience in account management, sales, retail media, or related fields
  • 3+ years of experience leading others, with a hands-on leadership style
  • Proven track record of driving revenue growth and influencing go-to-market strategy
  • Experience with retail media, experiential marketing, or in-store programs preferred
  • Strong understanding of cross-functional workflows across Sales, Account Management, and Operations
  • Demonstrated ability to build and scale processes in a growing business
  • Excellent client-facing communication and executive presence
  • Data-driven mindset with the ability to translate insights into strategy
  • Ability to operate both strategically and tactically in a fast-paced environment
  • Bachelor's degree in engineering, information technology, business, marketing and sales, or related area and 4 years' experience in business management, marketing and sales, omni channel merchandising, or related area
  • 6 years' experience in business management, marketing and sales, omni channel merchandising, or related area

Preferred

  • Leading cross-functional teams
  • Master's degree in business, marketing and sales, or related area
  • Experience with retail media, experiential marketing, or in-store programs preferred

Benefits

  • Health benefits include medical, vision and dental coverage
  • Financial benefits include 401(k), stock purchase and company-paid life insurance
  • PTO and family leave options, with details based on classification and tenure
  • Disability coverage, company discounts, and additional leave programs
  • Live Better U education benefit program for associates
  • Eligibility and terms apply; see One.Walmart for details
  • Benefits are subject to change and plan terms
  • For information about benefits and eligibility
Sam's Club logo

Sam's Club

3.3 Glassdoor

Sam’s Club (NYSE: WMT) a division of Walmart Inc., is the membership warehouse club solution for everyday living. Our President and CEO is Chris Nicholas and our headquarters is in Bentonville, AR. For the fiscal year ending January 31, 2023, Sam’s Club’s total revenue was $84.3 billion.There are almost 600 clubs across the U.S and Puerto Rico and each averages approximately 136,000 square feet. Our first club opened in Midwest City, Oklahoma, in 1983. Many clubs include sustainable features such as day-lighting with skylights, night dimming, central energy management, water-conserving fixtures, natural concrete floors and recycling.Sam’s Club employs thousands of associates in the U.S. and Puerto Rico. Approximately 75 percent of club management was promoted from hourly positions.In addition to the leading national brands, Sam's Club also features Member's Mark, an exclusive, premium-quality private brand. Member's Mark products are exclusive designs that use top-of-the-line materials and the highest quality ingredients to make sure they have the best quality and value at members-only prices.A Sam’s Club membership can more than pay for itself with exclusive savings on the items you need, the items you love and all sorts of unexpected items.Sam’s Club focuses on providing members with exclusive savings and quality merchandise, as well as services like Delivery from Club and Curbside Pickup, savings on fuel, full-service Pharmacy and more. We offer our members the most choices on how to shop with us, anywhere, any time.With over 40 years of innovating in the category, Sam’s Club continues to redefine club membership shopping with its curated assortment of quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & GoTM️, curbside pickup and home delivery. Visit the Sam's Club Newsroom, shop at SamsClub.com or connect with Sam's Club on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.

Founded in 1983
Bentonville, Arkansas, USA
47K employees (5,266 in marketing)
53% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
46.6M
Monthly Google Ads Budget
$192.7K
Traffic Source Mix
Search
24%
Direct
68.3%
Referral
4.6%
Social
0.6%
Paid
2.3%

Headcount Trend

Current headcount: ~46.7K

Marketing Team

Marketing Team Size
3,807 (8% of company)
Median Career Experience
15 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
9

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