Responsibilities

• Architect the end-to-end strategy and management of new, large-scale brand partnerships with major cultural entities in the wellness, fitness, and smart-home spaces
• Develop and execute comprehensive GTM plans for new product launches, ensuring seamless integration across paid media, social, CRM, and retail
• Author original strategic briefs that define campaign objectives and KPIs for a newly established target audience
• Spearhead ideation, development, and execution of immersive, in-person brand activations at major cultural events that align with brand moments and partnership priorities
• Oversee all aspects of event production, from creative concepting and venue management to VIP guest list curation, on-site programming, and logistics
• Brief and manage creative and experiential agencies to develop and deliver compelling, best-in-class consumer experiences
• Experience in stakeholder management, campaign development and activation, opportunity analysis and recommendation, creative feedback and agency management
• Serve as central point of contact for cultural marketing programs, driving alignment across internal teams
• Lead relationships with multiple external agency partners, guiding them from creative ideation to execution and post-campaign analysis
• Prepare and present strategic plans, creative concepts, and campaign results to executive stakeholders

Requirements

• 12+ years of experience leading complex, multi-year partnerships with major sports leagues or entertainment properties
• Experience in consumer marketing, brand partnerships, or experiential marketing for a major brand
• Proven track record of developing and executing large-scale, 360-degree marketing campaigns and experiential activations from strategy through measurement
• Expertise in managing relationships with creative and production agencies, talent, and influencers
• Strong understanding of full-funnel marketing and how to integrate brand initiatives with sales, retail, and partner marketing channels
• Exceptional cross-functional leadership skills, with a demonstrated ability to influence and align a wide range of teams and executive stakeholders
• Excellent project management, communication, and presentation skills, with a keen eye for creative detail
• Data-driven mindset with experience in campaign measurement, including brand lift studies, ROI analysis, and budget management
• A deep passion for and understanding of cultural trends, particularly in sports, music, and entertainment

Preferred

• Experience leading large-scale brand partnerships or cultural activations (global programs preferred)
• Experience coordinating across multiple regions/globally
• Familiarity with wellness, fitness, and smart-home categories