Senior Manager Access Marketing

Responsibilities

• Create and refine access-related, customer-facing marketing tools and materials secure patient access to the Alexion portfolio in collaboration with the Account Management team
• Lead the planning, coordination, and execution of the resources and tools for a given brand/indication to ensure messages are relevant and consistent with access brand strategy.
• Ensure access strategies for each brand is translated for access stakeholders in customer segments through the development and maintenance of value messaging, FDAMA 114, and other branded and non-branded resources / tools for assigned therapeutic area.
• Work closely with medical, legal, and regulatory stakeholders to ensure the review process is efficient, that risks are balanced relative to speed-to-market that bottlenecks are addressed, and that risks are effectively characterized to senior leaders.
• Prioritize tools/resources submitted into legal, medical, and regulatory review process and is accountable for ensuring timelines are met and projects are executed within budget.
• Prioritize the sequencing and urgency for resources / tool development, approval, and execution across the portfolio.
• Incorporate matrix stakeholders’ input, recommendations, and perspectives from the review process; makes appropriate changes to tactics, tools, and communications as needed.
• Conduct market research and message testing to ensure the effectiveness of marketing materials.
• Collect feedback from account teams to align marketing materials with key customer concerns and strategic priorities.

Requirements

• Bachelor’s Degree in a relevant area of study
• 2+ years U.S. managed care or related experience
• Demonstrated experience developing U.S. access marketing materials
• Ability to complete quantitative and qualitative analyses of complex strategic initiatives
• Ability to understand the business models, influence/impact, and decision drivers of U.S. commercial and government payers as well as channel customers (i.e., specialty pharmacy and distribution, home infusion, etc.)
• Working understanding of reimbursement methodologies utilized by commercial and government payers under the medical and pharmacy benefits
• Demonstrated ability to effectively communicate complex business challenges and data-driven recommendations to senior leaders
• Experience reviewing marketing materials with medical, legal, and regulatory review committees
• Up to 15% travel as required

Preferred

• MBA, PharmD, MPH, or other advanced degree
• Rare disease medicines experience

Benefits

• Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.