Responsibilities

• Own and execute nurture and re-engagement cadences for existing marketing campaign leads, advancing them from MQL to SQL in line with defined SLA timing.
• Monitor the existing MQL pool and proactively identify dormant or stalled leads for renewed outreach and re-scoring.
• Partner with product marketing owners to draft and refine nurture emails targeting leads already in the pipeline, with all messaging reviewed and approved before send.
• Configure, deploy, and maintain the AI chatbot on high-intent pages to re-engage returning visitors from the existing lead base and accelerate qualification.
• Build and manage Zapier workflows that keep existing lead records and engagement signals synced into Salesforce, ensuring lead data remains accurate and timely throughout the qualification process
• Plan and run A/B tests on nurture email subject lines and content to improve open, click-through, and MQL-to-SQL conversion rates.
• Support digital nurture execution for account-based marketing (ABM) programs focused on existing target accounts already in the funnel.
• Monitor, analyze, and report on lifecycle KPIs such as MQL-to-SQL conversion rate, email engagement, and chatbot re-qualification rate.
• Research, implement, maintain, and optimize the lifecycle marketing technology stack (Salesforce Marketing Cloud, Groove, Zapier).
• Collaborate with the broader product marketing and sales teams to align lead nurture priorities with vertical focus areas.

Requirements

• 8+ years of experience in lifecycle marketing, lead nurture, marketing automation, or demand generation
• Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud)
• Experience with workflow automation tools (e.g., Zapier) and CRM lead routing
• Strong analytical skills, with the ability to interpret campaign performance data and recommend improvements
• Excellent written communication skills, with attention to tone, accuracy, and brand voice
• Proven ability to guide cross-functional teams through new tool and SOP rollouts, and to present lead-nurture performance to stakeholders

Preferred

• Bachelor's degree in Marketing, Communications, or a related field
• Experience in a B2B or high-tech environment
• Experience mentoring junior team members on lifecycle marketing tools, processes, and workflows

Benefits

• Competitive salary dependent on experience (DOE)
• Winning culture with a friendly, team-oriented environment!
• Generous benefits package including medical, dental, vision, long-term disability, and life insurance.
• Employee Assistance Program (EAP)
• 401(k) with company match
• Education & personal development reimbursement program
• Generous vacation and paid holidays package
• Company events, and lunches
• Work from home program – once eligible
• Referral Bonus