Responsibilities

• Inbox placement and sender reputation health across all PRIME sending domains
• Booked consultations and revenue attributable to the email and SMS channels
• Retention, cross-sell, and expansion performance within the existing customer base
• Integrity of consent, suppression, and opt-out handling across every channel they own, with zero compliance incidents
• Accuracy and cleanliness of contact data in ActiveCampaign and the reliability of its sync with Salesforce
• Testing velocity and the quality of documented learnings that come out of it
• Accurate, timely reporting of lifecycle program performance to leadership
• Scalable program architecture that supports growth without accumulating technical debt

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Analytics, Information Systems, or related field required
• Equivalent demonstrated experience considered in lieu of degree
• 5 to 8 years of progressive experience in lifecycle marketing, CRM marketing, email marketing, or retention marketing
• Deep, hands-on ownership of a marketing automation platform, including building complex multi-branch automations from scratch. ActiveCampaign strongly preferred; comparable depth in Klaviyo, HubSpot, Braze, or Iterable considered
• Demonstrated ownership of email deliverability, including authentication setup, reputation monitoring, and recovering placement after a deliverability problem
• Experience building or scaling an SMS program with working knowledge of TCPA consent requirements
• Experience working alongside a CRM in a revenue environment; Salesforce preferred
• Demonstrated experience designing and interpreting A/B tests, including sizing tests for statistical significance
• Strong copywriting and editing ability; able to draft campaign copy independently
• Working knowledge of HTML and CSS sufficient to diagnose and fix email rendering issues

Preferred

• ActiveCampaign certification preferred
• Salesforce Administrator or Marketing Cloud certification preferred

Benefits

• Competitive Compensation + performance based bonuses
• Comprehensive Health Coverage - Medical, dental, and vision
• Paid Time Off - Generous PTO, sick days, and paid holidays
• 401k with Company match (we match up to 4%)
• Parental Leave - Paid leave for new parents
• Impact-Driven Culture - Small team, big mission
• Gym Pass - Company sponsored access to local gyms
• Free soda and snacks
• Discounts on Cellular/Wireless bills
• Robust Employee Resource Program with tele-health and more