Senior Lifecycle Marketing Manager

Responsibilities

• Own the CRM product strategy and roadmap for Owners and Sellers, aligning user experience innovation with business priorities and market opportunities. Own 30+ ongoing campaigns across email, push notifications, and in-product marketing messages, constantly strategizing optimizations and net new experiments to test to drive for-sale leads
• Define and execute a growth-focused roadmap aimed at driving user engagement, retention, and incremental revenue.
• Develop a deep understanding of the consumer data that powers the owner & seller journeys. Partner with Data Science & Analytics, Solutions Architects, Marketing Dev Ops, Personalization Engineering Squad, and Martech to understand the current data architecture, available fields and APIs, and what we’re capable of today, and recommend improvements and optimizations.
• Collaborate closely with cross-functional teams (including Product, Engineering, Design, Marketing, Media, Data Science & Analytics, Machine Learning, Research, Brand Bureau, Dev Ops, Solutions Architects, and MarTech Engineering) to deliver solutions, build and launch high-impact campaigns/features, and report on campaigns.
• Lead prioritization and tradeoff decisions across a wide range of initiatives, ensuring the most critical projects receive focus and resources.
• Establish and track key business and product KPIs, including revenue, conversions, lifetime value, and engagement.
• Use market trends, competitive insights, and consumer data to identify opportunities for differentiation and commercial growth.
• Champion a high-performance culture within cross-functional teams, setting clear expectations, driving accountability, and fostering continuous learning and improvement.
• Act as the strategic voice of your business line with senior leaders, confidently presenting product direction, business impact, and performance updates.
• Be the CEO of your line of business — manage day-to-day product performance, health and plan the execution of new campaigns/products

Requirements

• 5+ years of relevant marketing experience and product management experience.
• Experience with email and push notification channels, and in-product surfaces (sites, apps, pop-ups).
• Previous CRM strategy experience ideally in an omnichannel environment (experience in multiple channels—email, web, and app preferred). Experience leveraging consumer segmentation to drive business outcomes.
• Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact, including revenue growth and increased customer lifetime value.
• Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth.
• Strong analytical skills: able to interpret data, form insights, make evidence-based decisions, and track results.
• Analytical rigor and curiosity — skilled in interpreting data, forming hypotheses, and driving actionable insights.
• Sharp business acumen: able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals.
• Exceptional communication and leadership skills, with a proven ability to inspire teams and influence stakeholders across the organization.
• Able to translate complex data or strategic rationale into compelling stories for both senior stakeholders and peers.

Preferred

• Bachelor’s degree (or equivalent experience); advanced degree a plus.
• Technical degree, or Bachelor’s in marketing/business administration or analytics is a plus.

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location