Responsibilities

• Own end-to-end customer lifecycle marketing across LawnStarter, Lawn Love, and Home Gnome; drive growth through customer acquisition, reactivation, and cross-sell expansion; ownership encompasses strategy, roadmap, copy, execution, and measurement of every message; maintain health of transactional messages
• Deliberate, high-impact application of AI to segmenting, copywriting, and campaign execution to scale output and ROI
• Define how AI powers what gets automated, personalized, what an agent handles, and what stays human; build this direction and execution
• Develop the strategy and roadmap for the full customer journey across all three brands (lead conversion, onboarding, retention, winback)
• Write and own all copy across Email, SMS, in-app, and push: who gets it, triggers, timing, repetition, and alignment with brand
• Partner with the brand team to build and apply voice and design standards across 1,750 messages; manage ongoing rewrite and redesign program
• Build monitoring for transactional health to catch issues early and fix with engineering and support; ensure messages align across channels
• Define measurement framework, significance testing, and the new control; lead the testing roadmap and interpretation of results
• Separate responsibilities from CRO: own messaging while CRO owns on-page experiences
• Demonstrate success by delivering AI-powered capabilities in production, increased conversion and retention, higher test velocity, and catching transactional problems before escalation

Requirements

• AI-first mindset and experience
• Ability to own the end-to-end customer lifecycle marketing across LawnStarter, Lawn Love, and Home Gnome; drive acquisition, reactivation, and cross-sell expansion
• Experience with strategy, roadmap, copy, execution, and measurement of messages across Email, SMS, in-app, and push
• Experience building and monitoring AI-powered personalization, segmentation, and campaign execution
• Experience writing copy and owning the words in messages; ability to write across 1,750 message templates and partner with Brand team to establish voice and standards
• Experience with Braze or similar customer engagement platforms
• Ability to read numbers, run tests, and interpret significance; ownership of measurement and results
• Comfort with owning health of transactional messages and monitoring for issues across channels

Benefits

• Fully remote (US)
• Flexible PTO
• Healthcare: Medical, dental, and vision