Responsibilities

• Own the lifecycle strategy for a complex, high-impact area of the business, setting a clear direction tied to member and business outcomes.
• Design and evolve connected member journeys across email, push, in-app, and SMS as member behavior, business priorities, and available data change.
• Develop segmentation and targeting strategies with Data Science to deliver more personalized, behavior-based programs.
• Set the testing agenda, identify the most valuable questions to answer, run rigorous experiments, and translate findings into strategy.
• Lead cross-functional decisions with Product, Growth, Product Marketing, Creative, Data Science, and Analytics, influencing lifecycle processes and capabilities beyond your immediate work.
• Use AI tools and automation as a core part of how you work, helping the team move toward more automated and personalized member journeys.
• Own the outcomes for your area, connecting lifecycle work to primacy, retention, product attach, ARPAM, and LTV while raising the quality of strategy and execution around you.

Requirements

• 6–8+ years of experience in lifecycle, integrated, or retention marketing, including leading complex, cross-functional programs that delivered measurable results.
• Strong data fluency and experience using analytics and AI-enabled tools such as Hex, Looker, or Statsig to answer questions, develop strategy, and recognize when further investigation is needed.
• Experience incorporating AI and automation into your day-to-day work, along with a clear point of view on how lifecycle marketing is evolving.
• Strong strategic judgment across member journeys, segmentation, targeting, channel orchestration, and testing.
• The ability to lead cross-functional conversations, influence senior partners, navigate ambiguity, operate independently, and recognize when escalation is appropriate.
• Deep member obsession and the judgment to balance member experience with business needs in high-stakes decisions.

Preferred

• It’s a plus if you have hands-on experience with a CRM or marketing automation platform such as Braze, Iterable, or Klaviyo; have owned a lifecycle domain such as activation, retention, or monetization end to end; or have designed automation- or agent-driven journeys.

Benefits

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress