Responsibilities

• Performance Marketing Standards and Governance - Partner with the Director, Global Performance Marketing to define and implement GM’s enterprise performance marketing vision, principles, standards, and operating model.
• - Set clear expectations across strategy, planning, activation, optimization, experimentation, measurement, and executive communication.
• - Create scalable frameworks, playbooks, templates, definitions, and decision tools that improve consistency across brands, channels, agencies, and markets.
• - Identify gaps in processes, capabilities, tools, and ways of working, and recommend practical enterprise solutions.
• Integrated Performance Marketing Strategy - Help brands and cross-functional partners translate business objectives into integrated, full-funnel performance marketing strategies.
• - Connect channel plans and performance indicators to customer behavior, brand health, commercial outcomes, and marketplace conditions.
• - Evaluate the full set of business and marketing levers—including media, CRM, search, audiences, creative, site experience, offers, incentives, inventory, and channel mix—rather than defaulting to spend optimization alone.
• - Provide an objective enterprise perspective on strategic choices, priorities, activation plans, and optimization opportunities, weighing business impact, customer value, incrementality, efficiency, scalability, feasibility, and strategic fit.
• - Identify cross-brand patterns, risks, opportunities, and transferable best practices.
• Channel Activation and Optimization Excellence - Partner with Media, CRM, Digital, Site, Creative, Analytics, Sales, and agency teams to connect strategy with in-market execution.

Requirements

• Bachelor’s degree required.
• Approximately 8–10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines.
• Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment.
• Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement.
• Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance.
• Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization.
• Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics.
• Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations.
• Strong facilitation, communication, relationship-building, and change-management skills, with the objectivity to challenge constructively and build trust across teams.

Preferred

• Experience supporting multiple brands, business units, regions, or markets from a centralized center of expertise or enterprise strategy function.
• Comfort with back-of-the-envelope business analysis across the digital commerce and omnichannel funnel.
• Experience in automotive, retail, consumer products, technology, financial services, or another complex omnichannel industry.
• Ability to bring structure to ambiguity, turning broad objectives into repeatable processes and clear standards.
• Experience working globally and adapting enterprise frameworks to local-market needs.
• Familiarity with marketing technology, customer data, analytics, dashboards, measurement frameworks, and data visualization.
• Advanced degree in Marketing, Business, Strategy, or a related field.

Benefits

• Benefits Overview
• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .