Senior Integrated Media Planner/Buyer at Bloom Ads Global Media | Los Angeles, CA | $80K/yr – $95K/yr

Senior Integrated Media Planner/Buyer

Los Angeles, CA (Hybrid)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel media planning and optimization to drive client ROI by turning data into actionable strategies across search, social, display, OOH, TV, and print.

Strategy & Planning: Define data-informed, multi-channel plans aligned to client objectives.
Performance & Budgeting: Optimize campaigns and allocate budgets to maximize impact and efficiency.
Collaboration & Leadership: Communicate results to clients and mentor the next generation of planners.

Job Description

Responsibilities

Strategy & Planning: Design cross-channel media strategies aligned with client objectives, leveraging data to inform decisions across search, social, display, OOH, TV, and print.
Budgeting: Allocate budgets efficiently across channels to maximize reach, engagement, and ROI while ensuring cost-effective media buys.
Performance & Analytics: Analyze campaign metrics to optimize media plans and provide actionable insights for continuous improvement.
Advanced Analytics: Interpret complex data to optimize media performance and guide budget allocation decisions.
Client Collaboration: Serve as a key point of contact for clients, presenting strategies, performance reports, and recommendations to support business goals.
Team Leadership: Mentor junior planners, foster skill development, and ensure best practices in media planning and execution.
Industry Expertise: Stay current on media trends, platform innovations, and consumer behavior to recommend forward-thinking strategies.

Requirements

Strong, effective communication skills with experience in team management.
Background in both traditional (OOH, Linear TV, Radio, Print) and digital media.
Strong problem-solving skills and the ability to develop creative solutions.
Detail-oriented with excellent organizational and time management skills.
Ability to proactively anticipate client/team needs and questions.
Comfort working within large sets of data and numbers.
Strong business maturity with a team-player mentality; willingness to be hands-on when needed.
Demonstrated accountability and pride in ownership of work.
Results-driven, proactive, and resourceful in finding solutions.
Passionate about media trends and staying ahead of industry developments.

Preferred

Bachelor’s degree in marketing, advertising, or a related field.
5+ years of media planning and/or buying experience.
Demonstrated presentation and writing skills.
Ability to work autonomously and in a team-oriented environment.
Experience managing and coordinating inter-departmental efforts.
Proficiency in MS Office, including Excel, Word, and PowerPoint.
Experience with media planning tools (e.g., Donovan/Media Ocean, MRI Research, Strata, DataTech) preferred.
Understanding of digital advertising is a plus.