Responsibilities

• Media Strategy and Planning: Design a full-funnel marketing program that considers the role of full funnel media and key tactics to support client objectives (Audience Targeting, Competitive Research, Channel Mix and Cost Analysis, Omnichannel Strategy, Measurement Plan, and consulting with internal teams on Creative Messaging, Measurement, Testing and Experimentation
• Working planning knowledge/experience across channel landscape (linear TV/Digital Video, Display, Social, Search, OOH, Native, Streaming Audio, Podcasts, etc.)
• Experience planning and working with partners (internal or external) to execute addressable media for display, video (YouTube, OLV, Streaming TV, OTT), and linear cable.
• Able to take a client’s true target audience (not demo, but actual audience) and use cutting edge tools and data to build unique and modern target audiences and media plans
• Collaborate closely with teammates to share and gain client approval of strategy
• Foster client relations and support growth of business
• Work with publishers/media partners to develop effective and bespoke media solutions
• Manage client-facing reports, budget tracking, measurement and implementation of optimizations to improve performance against KPI
• Aid in RFP responses and development of new business opportunities for the agency
• Media Research Analysis: Ability to use various planning tools and methods - or even rely on publisher tools - to make informed media decisions
• Lead collaboration on advanced analyses to measure business impact of new channels, attribution logic, programmatic buying strategies, media mix optimization
• Understand and experienced with tag management, conversion tracking and pixel placement
• Use unique planning tools to find new types of data to inform a thesis, such as SEO data

Requirements

• Ideal candidates have a minimum of 2-4 years of media planning experience at a media/advertising agency or similar environment.
• For Senior Media Strategist positions, ideal candidates have a minimum of 4-6 years of media planning experience

Benefits

• A work environment that enthusiastically encourages creativity, risk-taking and growth.
• 16 Paid Holidays
• Paid vacation and sick time
• We are closed Christmas Eve through New Year's Day
• Solid Health benefits (medical, dental, and vision insurance)
• 401k and Equity Grants
• Education Reimbursements
• Opportunity for growth that is second to none in the industry
• Flexible working hours