Responsibilities

• Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned vertical. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns.
• Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your vertical.
• Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets.
• Regional Field Support: As an integral member of our global marketing team and the designated IMM for your region, you are responsible for local activities and regional field support.
• Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials. Continuously improve based on campaign performance and feedback.
• Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials.
• Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned verticals and the segment HQ team.
• Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams.
• Events & Tradeshows: Strategically use events, webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned vertical.

Benefits

• Salary Range : $115,000-$130,000 USD annual base salary (the salary of the finalist selected for this role will be based on a variety of factors, including but not limited to internal equity, job-related knowledge, experience, education, and skillset). This role is also eligible to receive an annual bonus, based on both individual and company performance.
• Medical, Dental, and Vision insurance; Basic life insurance; 401(k) plan participation with company match; Short-term and long-term disability insurance; Wellness plan of up to $500/year pro-rated based on hire date; PTO: Accrual of up to twenty-three (23) vacation days per year, accrual of up to nine (9) sick days per year, plus carryover of up to nine (9) sick days annually; Additional leave time for marriage, relocation, bereavement, and other major life events; Twelve (12) weeks of paid parental leave; Participation in employee share ownership plan (ESOP); Fourteen (14) paid holidays annually.