Senior Integrated Campaign Strategist at Palo Alto Networks Unit 42 | Santa Clara, CA | $138K/yr – $222K/yr

Palo Alto Networks Unit 42

Senior Integrated Campaign Strategist

Santa Clara, CA (Hybrid)

$138K/yr – $222K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the cross-functional narrative for global B2B campaigns by shaping Buying Group journeys, unifying brand and demand, and owning end-to-end lifecycle programs with a modular, region-ready approach.

Buying Group Journeys: design end-to-end funnel programs spanning awareness to sales enablement.
Brand-to-Demand: align brand equity with aggressive demand to accelerate pipeline and measurable outcomes.
Lifecycle & Global: partner with Sales/Product/BUs to own campaigns from inception to execution with a global-first, locally adaptable framework.

Job Description

Architect Buying Group Journeys: Design sophisticated, end-to-end programs that move entire Buying Groups through the funnel, mapping every touchpoint from awareness to sales enablement within established campaign architectures.
Bridge Brand and Demand: Erase silos between brand equity and aggressive demand generation, ensuring both grow in tandem to accelerate pipeline and dial up measurable business outcomes.
End-to-End Lifecycle Management: Partner directly with Sales, Product, and Business Units (BUs) to formulate and own the complete campaign lifecycle — ensuring initiatives are anchored in the company messaging framework and optimized from inception to execution.
Global and Field Synchronization: Maintain a true global purview, building Campaign-in-a-Box modular frameworks that empower regional teams (NAMS, LATAM, EMEA, JAPAC) to execute with speed and consistency without regional over-indexing.
Protect the Narrative: Define and protect the core strategic logic that binds every campaign into a consistent customer experience, ensuring the brand story remains coherent across all global channels.
Content-Media Nexus: Influence journey-specific content strategy by leveraging a deep understanding of media landscapes — ensure creative assets are purpose-built for the environment they live in to drive maximum conversion.
Creative Co-Authorship: Partner with brand teams and agencies to co-author high-impact creative briefs and assets that move Buying Groups from problem-aware to solution-ready.
Strategic Interrogation: Act as a strategic interrogator by providing an authoritative POV on where the narrative is fraying and leading the necessary shifts in strategy to maintain impact.
Executive Narrative Architect: Synthesize complex, multi-stream strategies into high-fidelity executive showcases that provide strategic clarity and secure stakeholder buy-in.
Optimize via Data Signals: Relentlessly review program health and Multi-Touch Attribution (MTA) signals, translating performance data into tangible content pivots and creative refreshes.

Palo Alto Networks Unit 42

Palo Alto Networks Unit 42 brings together world-renowned threat researchers with an elite team of incident responders and security consultants to create an intelligence-driven, response-ready organization passionate about helping customers more proactively manage cyber risk. With a deeply rooted reputation for delivering world-class threat intelligence, Unit 42 provides industry-leading incident response and cyber risk management services to security leaders around the globe.

Founded in 2005

Santa Clara, California, USA

498 employees (11 in marketing)

paloaltonetworks.com/unit42