Responsibilities - Own messaging, positioning, campaigns, and content for your vertical, end to end. - Carry sourced and influenced pipeline targets, driving your go-to-market pod across Sales, BDRs, and pre-sales. - Write and produce campaign assets, including ebooks, webinars, one-pagers, and landing pages, to the standard your market requires. - Synthesize market trends, field intelligence, and performance data into messaging adjustments in real time. - Design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer. - Use AI to produce, test, and iterate on assets and campaigns at higher volume. Requirements - 8-12+ years in go-to-market, strategy, product marketing, management consulting, or product management, with a record of owning outcomes rather than completing tasks. - Deep domain knowledge in a technical industrial or life sciences vertical, or a demonstrated ability to get there fast. - Strong writing: you can produce a compelling narrative piece, a tight campaign brief, or a sharp landing page without a creative team. - AI-native practice: you have replaced meaningful parts of your own workflow with AI tools and can demonstrate it in an interview. - Analytical rigor: you understand pipeline math, read a campaign performance report, and tell signal from noise. - Low ego, high accountability: you would rather learn what works than be right. Benefits - Direct impact on product and culture - Company equity - Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K) - Flexible work schedule and unlimited vacation policy - Virtual company events and happy hours - Fitness subsidies - Dog-friendly office