Responsibilities

• Serve as a subject matter expert on the ADG industry, staying current on market trends, regulatory developments, and customer needs.
• Translate complex technology and regulatory topics into clear, compelling messaging tailored to the ADG audience.
• Develop high-impact content—including blogs, whitepapers, sales collateral, and thought leadership—that reflects our industry perspective and strengthens market positioning.
• Define and execute integrated marketing campaigns across digital, email, social, paid media, and events to drive awareness and pipeline growth.
• Collaborate with Sales to align marketing programs with strategic account priorities and accelerate deal velocity.
• Partner with industry collaborators on co-marketing initiatives and joint events.
• Monitor and analyze campaign performance, using insights to optimize future efforts.
• Ensure brand consistency and compliance across all marketing touchpoints.
• Manage marketing budgets and timelines effectively.

Requirements

• 7+ years of experience in marketing to A&D and Federal Government sectors, including ground, air, naval, space, and civilian agencies (Homeland Security, Veterans Affairs, Social Security Administration, Treasury, Health and Human Services, etc)
• Demonstrated expertise in embedded and intelligent edge technologies, with a strong grasp of their strategic applications in the Aerospace, Defense, and Government (ADG) sectors.
• In-depth knowledge of defense industry buyer personas, including prime integrators and emerging/non-traditional contractors.
• Well-versed in the regulatory landscape governing the ADG industry, with the ability to interpret and translate complex requirements into compliant, market-relevant messaging.
• Proven ability to develop high-impact content—such as blogs, whitepapers, and thought leadership pieces—that articulates our point of view and positions Wind River as an industry leader.
• Skilled at crafting clear, compelling messaging tailored to both technical and executive audiences, grounded in industry insight and aligned with customer needs.
• Proven success in demand generation and event marketing; ABM experience is a plus.
• Strong project management and cross-functional collaboration skills.
• Familiarity with government procurement cycles and marketing alignment.
• Comfortable working in a fast-paced, matrixed environment with Sales and Partner teams.

Preferred

• ABM experience is a plus

Benefits

• Flexible home office! We offer the flexibility of a hybrid work schedule or 100% remote
• Named Top Workplace for the 8th year in a row
• 100% Employee covered Medical, Dental, and Vision insurance*
• Flexible Time Off policy* + 12 observed Holidays
• 401K with company match
• Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Wellness Benefits through Unmind