Responsibilities

• The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.
• Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Translate scientific and clinical insights into compelling, compliant HCP messaging and materials.
• Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
• Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
• Drives assets through internal Communications Review Committee process
• Collaborate cross-functionally with the field, Medical Affairs, Patient Marketing, and disease education counterparts
• Ensure consistency of messaging across channels and touchpoints, tailoring communications to HCP needs and practice settings.

Requirements

• Ability to understand all elements of brand strategy and role in executing that strategy
• Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review of tactics
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Bachelor’s degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred.
• Typically requires 6+ years marketing, consulting or agency experience in healthcare / biopharmaceuticals and demonstrated supervisory / management experience, or an equivalent combination of experience and education

Preferred

• Specialty product launch experience
• Work within highly competitive markets
• Kidney experience

Benefits

• At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.