Senior GTM Enablement Specialist

USA (On-site)

$95K/yr – $131K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and continuously optimize GTM enablement by designing scalable onboarding, coaching, and measurement programs that translate insights into revenue impact.

  • GTM Enablement: Design and run onboarding, ramp, and ongoing skill programs aligned to the GTM strategy.
  • AI-driven coaching: Use AI tools to deliver scalable role-play and coaching for market-facing teams.
  • Revenue intelligence & measurement: Leverage Gong and analytics to identify winning behaviors and drive data-informed improvements.

Job Description

Responsibilities

  • Enablement Program Design, Creation, Facilitation, Tracking and Execution: Design, execute, deliver, and continuously improve onboarding, ramping, and ongoing skill development programs for GTM teams, ensuring alignment with the broader GTM Enablement strategy.
  • Optimize Revenue Intelligence: Manage and optimize Gong to identify winning behaviors, track initiative adoption, and create "Gold Standard" libraries for the GTM org.
  • AI-Driven Coaching: Integrate AI tools like Yoodli into enablement experiences to provide scalable, automated role-play and communication coaching for market-facing teams.
  • Operational Efficiency with AI: Consistently leverage AI productivity tools to accelerate your own workflow, from content drafting and video editing to data analysis and program synthesis.
  • Develop, track, and oversee progress of assessments, certifications, and measurable outcomes for enablement programs, leveraging insights to make data-driven improvements.
  • Collaborate with the GTM Enablement team and cross-functional subject matter experts (SMEs) to create and deliver engaging content, including communications, live facilitation, templates, and playbooks.
  • Curate and maintain multi-modality learning content within our LMS and enablement platform, ensuring accessibility and alignment with team needs.
  • Contribute to planning and facilitation of large-scale initiatives, such as annual kickoffs (SKO) and product launches.
  • Partner with main stakeholders to assess enablement needs and translate them into actionable plans.
  • Support collection and reporting efforts for enablement programs, providing insights and recommendations to optimize initiatives and accelerate revenue growth.

Requirements

  • Experience: 3+ years in Sales, Customer Success, or GTM Enablement
  • Full-Cycle Enablement: Proven ability to build programs from scratch, taking them from initial design and content creation to live facilitation and coaching.
  • Dynamic Facilitation: Comfortable commanding a in person or virtual room and adapting your style for everyone from new hires to seasoned GTM ICs and leaders.
  • Tech Stack: Proficiency with CRM, Enablement Platforms and LMS to organize knowledge and track impact.
  • Revenue Intelligence : Experience using revenue intelligence tools to identify winning behaviors and turn call insights into actionable coaching strategies.
  • AI Fluency & Curiosity: Active use of AI tools (or willingness to learn) to accelerate your own productivity and a passion for teaching GTM teams how to do the same.
  • Strategic Action: A "builder" mindset with high-impact execution of strategic planning, with the ability to manage multiple projects based on business needs.
  • Empathy-Led Design: Deep understanding of GTM pain points, with the ability to translate stakeholder needs into simple, effective enablement solutions.

Preferred

  • Domain Knowledge: Experience in HR, Benefits, or Healthcare is a plus.

Benefits

  • Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
  • Lyra for Lyrians; coaching and therapy services
  • Equity in the company through discretionary restricted stock units
  • Competitive time off with pay policies including vacation, sick days, and company holidays
  • Paid parental leave
  • 401K retirement benefits
  • Monthly tech allowance
  • Well-being perks and activities, surprise swag, regular community celebration
  • And more!
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Lyra Health

3.8 Glassdoor

Lyra Health is the leading provider of Workforce Mental Health benefits, available to more than 17 million people globally. Lyra is transforming access to life-changing mental health care using AI-powered provider matching, personalized support, and a digital platform to deliver evidenced-based support for individuals and teams. Lyra quickly connects members to an exclusive network of mental health providers and well-being tools, to address every mental health need and deliver positive outcomes across race and ethnicity. Independent peer-reviewed research confirms that Lyra’s transformative care model helps people recover twice as fast. For more information about Lyra Health’s Workforce Mental Health benefits for employers, visit lyrahealth.com.

Founded in 2015
Burlingame, California, USA
2.7K employees (66 in marketing)
68% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
761.8K
Monthly Google Ads Budget
$10.3K
Traffic Source Mix
Search
25.8%
Direct
68.8%
Referral
4.2%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
66 (2% of company)
Median Career Experience
13 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$910.1M
Last Raise
$235M
Series F, 4 years ago

Funding History

  • Jan 2022
    Series F • $235M
  • May 2021
    Series F • $200M
  • Jan 2021
    Series E • $187M

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