Responsibilities

• Integrated Campaign Planning: Develop and manage integrated campaign plans for webinars, events, thought leadership, major content releases, and other business priorities.
• Campaign Brief Development: Define campaign objectives, target audiences, key messages, offers, channel mix, timelines, calls to action, and success measures.
• Omnichannel Coordination: Coordinate email, website, social media, paid media, content, event, and sales-enablement activities so each campaign operates as a connected program.
• Cross-Brand Alignment: Help organize and prioritize concurrent campaigns across multiple brands, subject-matter experts, and business priorities to reduce audience overlap and maximize impact.
• Campaign Ownership: Maintain campaign timelines, identify dependencies, follow up with contributors, and proactively address risks that could delay launch or weaken results.
• Demand Generation: Develop campaigns intended to increase marketing-qualified leads, content engagement, event registrations, conversions, and marketing-influenced pipeline.
• Performance Analysis: Use HubSpot and other available reports to evaluate campaign performance, identify patterns, and recommend improvements.
• Testing & Optimization: Recommend and coordinate tests of audiences, messages, offers, subject lines, calls to action, landing pages, and channel mix.
• Paid Media Support: Support targeted paid campaigns on channels such as LinkedIn and Google by developing audiences, messaging, creative requirements, budgets, and performance recommendations.
• Business Reporting: Summarize results, insights, and recommended next steps for the Head of Marketing and other business stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a similar field, or comparable relevant experience.
• Three to five years of experience in growth marketing, digital marketing, demand generation, integrated marketing, campaign management, or a related field.
• At least two years of hands-on experience using HubSpot or a comparable marketing automation platform to support campaigns, email marketing, audience segmentation, automation, and performance measurement.
• Experience developing or coordinating multi-channel campaigns across email, web, social media, content, paid media, webinars, or events.
• Ability to understand campaign data, identify meaningful trends, and recommend practical improvements.
• Strong writing and editing skills with the ability to create clear, concise promotional messaging for different audiences and channels.
• Demonstrated ability to manage multiple projects, timelines, contributors, and deadlines in a fast-paced environment.
• Working knowledge of digital marketing concepts such as audience segmentation, conversion funnels, landing pages, lead nurturing, paid media, and campaign attribution.
• Proactive, resourceful, and comfortable taking ownership while asking thoughtful questions when guidance is needed.
• Strong interpersonal and cross-functional collaboration skills.

Preferred

• HubSpot certification or deeper experience with HubSpot Marketing Hub, including Campaigns, email, lists, forms, workflows, social tools, and dashboards.
• Experience working with Salesforce or another CRM and understanding how marketing activity connects to leads, opportunities, and pipeline.
• Experience supporting B2B marketing, healthcare, EMS, public-sector, SaaS, professional-services, or regulated-industry campaigns.
• Experience with LinkedIn Campaign Manager, Google Ads, or another paid-media platform.
• Familiarity with Google Analytics, SEO principles, UTM tracking, website content management, and conversion optimization.
• Basic experience coordinating video, design, webinar, or other multimedia assets.

Benefits

• Individuals in this role are eligible to participate in a discretionary bonus plan and a comprehensive benefit package, including a retirement plan, health coverage, paid time off and other benefits provided in accordance with applicable law. Visit https://emsmc.com/careers/ to explore our total rewards package.