Responsibilities

• Optimize through data: Use performance data and insights to refine campaigns, test new channels, and improve creative, so every dollar drives incremental growth.
• Lead experimentation and measurement: Build, prioritize, and run new user acquisition initiatives, with structured measurement frameworks behind each one.
• Launch new products: Own campaign execution, forecasts, and growth experiments for new product launches, working with cross-functional partners to hit efficiency and conversion targets.
• Collaborate across teams: Work closely with Analytics, Creative, and Product so paid social stays tied to business goals.
• Drive creative testing: Partner with Creative to develop and test ad concepts, keep a structured creative learning agenda, and scale winning formats across channels.
• Accelerate agentic workflows: Build and iterate on AI workflows that surface performance insights faster. Experience creating agents or sub-agents is a strong plus.

Requirements

• 4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first company.
• Proven track record running and optimizing campaigns across paid social and programmatic channels.
• Strong analytical skills (incrementality testing, MMM, marginal CAC) and the judgment to turn data into better performance.
• Deep experience with mobile attribution and MMPs.
• Comfortable moving between strategy and hands-on execution.
• A collaborative mindset and a track record of working across teams toward shared goals.
• Clear, confident presenting of performance insights and strategy to cross-functional partners and senior leadership.
• A proactive, self-driven approach to testing ideas and building new processes.
• A genuine interest in helping build a financial system that works for everyone.

Preferred

• Experience creating agents or sub-agents is a strong plus.