Senior Growth Marketing Manager, Influencer Affiliates

Responsibilities

• Scale US & CA program ROI, while managing a large group of influencers relationships at scale. This means everything from reviewing content to processing payments for their work.
• Identify new influencer talent to recruit and onboard into the program.
• In consultation with Comms and local country teams, develop an editorial calendar and corresponding marketing briefs for both evergreen and one-time campaigns.
• Innovate on additional strategies to drive growth and positive ROI.
• Partner with Global and country media teams to develop and amplify influencer creative into other growth channels, starting with paid social.
• Partner with Global Sr. Lead to innovate on new program tactics and channel capabilities to drive growth, piloting in region, then setting up for global deployment.
• Own comprehensive weekly, and monthly reporting of all relevant program KPI, including monthly budget management
• Present updates, findings and recommendations to leadership and cross-functional partners through decks and in-person presentations.

Requirements

• 8+ years of influencer marketing experience within a consumer-facing, fast-paced ecommerce company or global consumer brand.
• Strong relationship management with a proven track record of scaling and managing a scaled influencer marketing program.
• Deep expertise in building and executing creative influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest, strong familiarity with platform functionality and best practices.
• Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders.
• Exceptional project management and organizational skills, with meticulous attention to detail.
• A builder mindset: ability to navigate ambiguous problems and processes and see the path forward.
• Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations.
• Familiarity with influencer tools like CreatorIQ, Impact, Sprinklr, etc.
• Additional experience in social media marketing and affiliate marketing pluses.

Preferred

• Additional experience in social media marketing and affiliate marketing