Responsibilities

• Own the paid growth strategy for Bliss, with accountability for new customer acquisition, revenue growth, and marketing efficiency.
• Lead the day-to-day management and optimization of Paid Social and Paid Search, including Meta, Google, Bing, TikTok, and other relevant platforms.
• Own media budgets and allocation across both brands and channels, moving investment quickly based on performance, marginal efficiency, and opportunity.
• Stay deeply hands-on within the accounts, including campaign structure, bidding, audiences, budgets, testing, creative performance, and optimization.
• Build and manage a structured growth testing roadmap across creative, audiences, campaign structure, landing pages, offers, and new channels.
• Identify opportunities to scale existing channels and test new acquisition platforms, building the business case and measurement plan for each.
• Partner closely with Performance Creative to turn performance insights into new concepts, angles, formats, and briefs that can unlock incremental scale.
• Work with Ecommerce and CRO partners to improve performance across the full acquisition journey, from ad impression through landing page and conversion.
• Use a combination of first-party analytics, attribution, and platform data to evaluate performance and make investment decisions.
• Own the daily and weekly performance rhythm for both brands, identifying changes quickly, diagnosing root causes, and translating insights into clear actions.

Requirements

• 5+ years of experience in performance or growth marketing, ideally within DTC, ecommerce, or another highly performance-driven consumer business.
• Deep, recent hands-on experience in Paid Social, particularly Meta.
• Strong working knowledge of Paid Search, including Google and Bing, and the ability to effectively manage specialists or external partners where needed.
• Experience independently managing meaningful paid media budgets and making investment decisions across multiple channels.
• Strong fluency in DTC growth metrics including CAC, new customer ROAS, LTV, CVR, AOV, contribution margin, and marginal efficiency.
• Strong analytical instincts and the ability to diagnose why performance changed, not just identify that it changed.
• Experience developing structured creative, campaign, and channel experimentation programs.
• Familiarity with measurement approaches such and multi-touch attribution.
• Experience working with or managing agencies, freelancers, or external media partners and holding them accountable to performance and execution standards.
• A proactive, independent operator who can identify what needs to happen next and move work forward without requiring constant direction.