Responsibilities

• Define and execute digital acquisition strategy aligned to EverHealth Growth Marketing goals across DrChrono, CollaborateMD and Updox.
• Influence pipeline forecasting through campaign planning, experimentation strategy, and funnel performance analysis.
• Lead cross-funnel optimization initiatives to improve pipeline velocity, reduce sales cycle length, and increase campaign-sourced ARR contribution.
• Translate ICP segmentation and market opportunity into coordinated acquisition plays that drive qualified pipeline across solution lines.
• Serve as the primary leader and manager for EverHealth’s external performance agency across paid media, SEO, and organic strategies.
• Ensure execution quality across paid search, paid social, display, retargeting, SEO optimization, AIO/AEO, link structure, content recommendations, and site performance improvements.
• Translate Growth Marketing Strategy into agency briefs, ICP filters, campaign objectives, testing plans, and optimization expectations.
• - Own end-to-end inbound and outbound execution across each EverHealth solution (DrChrono, CollaborateMD, Updox), ensuring aligned delivery against acquisition, expansion, and pipeline targets.
• Operationalize ICP segmentation frameworks by solution, including firmographic, behavioral, and intent-based criteria to guide both inbound targeting and outbound prioritization.
• Partner with RevOps, Data, and SDR leadership to identify, source, QA, and continuously refine outbound lead lists, ensuring alignment to ICP, data integrity standards, and campaign objectives.
• Establish and own outbound campaign architecture, including channel strategy (email, call, LinkedIn, retargeting), message mapping by ICP segment and buying stage, and clear ownership across Growth, SDR, and RevOps.
• Develop and implement A/B testing frameworks for outbound cadences, including structured experimentation across messaging, sequencing, timing, and channel mix to improve conversion rates (MQL → SAL → SQL).
• Own Groove (or equivalent sales engagement platform) strategy and governance, including cadence structure and standardization, messaging templates and personalization frameworks, and usage expectations and adoption across SDR teams.
• Serve as the primary marketing partner to SDR leadership, ensuring tight alignment between inbound capture, outbound follow-up, and pipeline conversion strategies across all solutions.
• Lead campaign kickoff processes for outbound and integrated programs, including ICP and list validation, messaging and offer alignment, SDR enablement and readiness, tracking, attribution, and success criteria definition.
• Translate Growth Marketing strategy into clear execution briefs for inbound and outbound programs, including campaign objectives, target segments, channel plans, testing strategies, and performance expectations.
• Ensure full-funnel alignment between inbound and outbound motions, including lead handoff definitions, SLA adherence, and coordinated follow-up strategies by segment.
• Implement and monitor outbound and SDR performance metrics, including activity and conversion benchmarks (connect rate, reply rate, meeting set rate), pipeline contribution and velocity by segment, and campaign-level ROI and efficiency.
• Partner with Sales, SDR, and RevOps to continuously optimize outbound performance, identify gaps in targeting, messaging, sequencing, or execution and driving iterative improvements.
• Support integrated inbound and outbound campaign planning that drives net-new acquisition and expansion pipeline, ensuring consistent execution across paid, organic, lifecycle, and ABM programs.