Senior Growth Marketing Lead

New York, USA (Remote)

$150K/yr – $250K/yrSenior Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive growth marketing for a regulated on-chain broker platform, coordinating user acquisition and lifecycle from discovery to retention.

  • Own top-of-funnel metrics, including traffic, sign-ups, funded accounts, and first-trade conversions
  • Must-have: 2+ years growth/performance marketing with crypto/fintech experience
  • Standout: Experience building growth from scratch and scaling cross-channel programs

Job Description

Drive growth marketing for a regulated on-chain broker platform, coordinating user acquisition and lifecycle from discovery to retention.

  • Own top-of-funnel metrics, including traffic, sign-ups, funded accounts, and first-trade conversions
  • Channel discovery, testing, and scaling across SEO, lifecycle marketing, paid social, and regional channels
  • Develop a traders-focused creator program across YouTube, TikTok, and Instagram
  • Establish from-scratch SEO strategy with keyword research, programmatic pages, and education hubs
  • Oversee automated user journeys from waitlist to first deposit and long-term retention
  • Deploy paid media within regulatory bounds, maintaining a fast experimental cadence
  • Define core growth metrics and build dashboards for CAC, conversion rates, LTV, and payback
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MLabs

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997
Nasr City, Cairo, EGY
4.2K employees (216 in marketing)

Salaries

Posted range

$150K/yr – $250K/yr

Taken straight from the job posting.

See all MLabs salaries

Traffic Signals

Monthly Visitors
9.2M
Traffic Source Mix
Search
23.2%
Direct
52.6%
Referral
16.8%
Social
6.8%
Paid
0.4%

Headcount Trend

Current headcount: ~4.2K
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Senior Growth Marketing Lead

MLabs · New York, USA · Remote