Responsibilities

• The Senior Group Manager, Media Strategy is responsible for leading media planning, investment management and performance optimization initiatives that support Hyundai Motor America’s marketing and business objectives. This role oversees media strategy development, measurement, agency leadership and budget stewardship, while driving continuous improvement across the media ecosystem.
• The position works closely with internal Marketing stakeholders, Regional/Field teams, Product Line Management (PLM), Sales, Incentives, Dealer Marketing partners and agency teams to align media investment with business priorities, market opportunities, sales objectives and retail performance goals. Leveraging deep expertise in media, analytics and marketing performance, this role translates complex data, consumer insights and market dynamics into actionable recommendations that inform investment decisions and influence strategic direction across the organization.
• By establishing cross-tier planning frameworks, defining the roles and responsibilities of National, Regional and Dealer media efforts and identifying optimization opportunities & learning agendas that improve coordination, efficiency and effectiveness, this role is accountable for ensuring media investments across all tiers are aligned, complementary and optimized to deliver stronger business outcomes while minimizing unintended duplication and maximizing the impact of Hyundai's marketing investments.
• Media Strategy & Performance Leadership:
• Lead Hyundai Motor America’s media strategy, planning, audience targeting, channel mix, and optimization to support brand, retail, and business objectives.
• Establish KPIs, measurement frameworks, reporting standards, and governance processes that drive performance and business impact.
• Monitor industry trends, emerging technologies, consumer behavior, and competitive activity to inform strategy and investment decisions.
• Cross-Tier Media Coordination & Governance:
• Develop and oversee National, Regional, and Dealer media frameworks to improve alignment, reduce overlap, and maximize investment effectiveness.
• Partner with internal stakeholders, Regions, Sales, Retail Marketing, PLM, agencies, and vendors to align priorities and performance goals.

Requirements

• Must be a high school graduate
• 10 or more years of progressive experience in media strategy, media planning, performance marketing, marketing analytics or integrated marketing with 3 or more years of experience in automotive, retail or franchise marketing.
• Prior experience managing large-scale media investments and performance-based marketing programs.
• Prior experience working with cross-functional business partners and influencing organizational decision-making.
• Prior leadership experience with managing direct teams, agency management and partner relations.
• Deep understanding of media planning, buying, measurement and optimization across traditional and digital channels.
• Strong understanding of automotive retail, consumer purchase journeys and performance-driven marketing.
• Knowledge of multi-tier marketing environments and the ability to improve coordination across National and Regional/Local efforts.
• Strong analytical capabilities with experience leveraging data, insights and measurement tools to drive business decisions.
• Ability to translate complex performance data into actionable business recommendations for senior leadership.

Preferred

• Bachelor’s degree preferred.

Benefits

• Compensation Range: $149,800 - $214,000
• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)