Responsibilities

• Marketing Execution, Product Marketing & Demand Generation
• - Manage integrated marketing campaigns that support demand generation initiatives and improve lead quality and marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion rates.
• - Develop and execute integrated marketing communications plans across digital, email, social media, webinars, events, and trade shows to support product launches and ongoing commercial initiatives.
• - Create and maintain marketing collateral including brochures, sales presentations, product datasheets, battle cards, white papers, application notes, and customer-facing content.
• - Track campaign performance using demand generation metrics, including lead volume, lead quality, pipeline contribution, and conversion rates, and use insights to optimize campaign effectiveness.
• - Plan and execute conferences, workshops, seminars, webinars, and customer events.
• - Partner closely with Regional Sales and Inside Sales teams to support sales enablement initiatives and regional marketing activities.
• - Collaborate with the Director of Product Management & Commercial Enablement to ensure marketing campaigns accurately reflect current product positioning, competitive differentiation, and commercial priorities.
• - Collaborate with the Director of Product Management & Commercial Enablement to develop product messaging, value propositions, and positioning that clearly communicate customer benefits and differentiate Vizgen's solutions in the marketplace.
• - Partner with Product Management and Commercial teams to support product launches by creating go-to-market plans, launch materials, competitive intelligence, and sales enablement resources.

Requirements

• Bachelor's degree in Life Sciences, Biotechnology, Business, Marketing, or a related field required.
• Four to six years of experience executing global marketing programs within the Life Sciences, Biotechnology, diagnostics, or scientific tools industry.

Preferred

• Experience supporting product marketing, product launches, or go-to-market initiatives preferred.
• Experience managing agencies, contractors, or direct reports preferred.