Senior Global Creator Programs Manager

Culver City, CA (On-site)

$116K/yr – $185K/yrSenior Level6+ years expFull time

Posted 1 day ago

Job Summary

Own and scale a Twitch retention program by building community infrastructure, cohort programming, and GTM plans, while managing creator verification and measuring program success.

  • Lead operational strategy for a scaled retention program
  • Coordinate contract-based regional community leads across markets
  • Define and report program metrics to Directors and VPs

Job Description

Responsibilities

  • Own the operational strategy and execution of the scaled retention program: community infrastructure, progression systems, and cohort-based programming
  • Work closely with a team of contract-based regional community leads driving community operations, programming facilitation, and cohort support across priority markets
  • Design and run rolling cohort programs, including facilitator management and educational programming (webinar series, office hours)
  • Develop and execute regional go-to-market plans to drive program membership and creator activation
  • Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators
  • Define, track, and report program success metrics: membership, conversion, retention milestones, and time-to-graduation (how long a creator takes to complete the program)
  • Identify and mitigate program risks early, iterating on program design based on creator feedback and performance data

Requirements

  • 6+ years of program or project management experience
  • 6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent experience)
  • A track record of building and scaling programs from early stage to thousands of participants
  • Experience working across distributed teams, including contractors or vendor relationships across multiple regions
  • Strong operational skills: you build systems, processes, and workflows that scale, and you partner effectively across Product, Engineering, Marketing, and Partnerships
  • A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience
  • Excellent written and verbal communication: you write effective narratives and present program strategy to Directors and VPs

Preferred

  • A Twitch enthusiast: you bleed purple!
  • Experience running cohort-based programs (accelerators, bootcamps, creator programs) and creator onboarding/retention
  • Familiarity with community platform architecture (Discord, Slack), bots, and automation tools
  • Fluency with data and PM tooling (Tableau, Mode, Salesforce, Airtable); multilingual or cross-market experience a plus

Benefits

  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Amazon Employee Discount
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Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901
Seattle, WA, US
728K employees (58,003 in marketing)

Salaries

Posted range

$116K/yr – $185K/yr

Taken straight from the job posting.

Creator Marketing median pay in the United States

$96K/yr

Most pay falls between $75K and $125K. Based on 298 salaries.

See all Amazon salaries

Funding

Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $8B
  • Jul 2001
    Post IPO Equity • $100M
  • Jun 1996
    Series A • $8M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~765.9K
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Senior Global Creator Programs Manager

Amazon · Culver City, CA · On-site