Own and scale a franchise launches framework that enables 2–4 openings per month through cross‑functional alignment and franchisee enablement.

• Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month.
• Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings.
• Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.
• Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
• Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.
• Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.
• Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.
• Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.
• Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.