Senior Field Marketing Specialist at Progress | Burlington, MA | $94K/yr – $116K/yr

Progress

Senior Field Marketing Specialist

Burlington, MA (Hybrid)

$94K/yr – $116K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and accelerate regional field marketing across North America by coordinating digital campaigns, events, and partner programs to drive measurable pipeline while leveraging AI to optimize content, nurture, and outreach.

Campaigns and events: plan and execute integrated programs with measurable pipeline impact.
AI-enabled optimization: apply AI tools to content, nurture, and outreach, and inform next-best actions.
Cross-functional alignment: partner with sales, product marketing, and partner teams to ensure regional goals and broader priorities are met.

Job Description

Responsibilities

Plan and execute integrated marketing programs across North America for net-new and existing customers, including digital campaigns, events, webinars, and partner co-marketing initiatives.
Coordinate campaign, event, partner, and follow-up activities to create a cohesive buyer journey and measurable pipeline impact.
Collaborate with sales, campaign leads, product marketing, and corporate marketing to align field programs with regional goals and broader campaign priorities.
Work with partner marketing and sales teams to deliver partner-inclusive programs and events that support customer acquisition and pipeline growth.
Develop and execute lead generation and pipeline acceleration programs that contribute to lead goals, sales readiness, and revenue growth.
Use audience insights, segmentation, messaging, and buyer personas to engage target audiences and improve lead quality.
Apply AI tools and platforms to accelerate campaign execution, including generating and optimizing content for nurture streams, emails, landing pages, and follow-up sequences aligned to buyer stage and persona.
Partner with sales to develop AI-assisted sales plays and account engagement strategies, including tailored outreach messaging, event follow-up templates, and opportunity acceleration content.
Use AI to analyze engagement signals and campaign performance data to recommend next-best actions for leads, accounts, and programs, improving conversion rates and pipeline velocity.
Lead the planning and execution of regional field events, including third-party conferences, hosted events, webinars, and partner events, managing timelines, logistics, vendors, and execution details.

Requirements

5+ years of experience in field marketing, integrated demand generation, and event execution, preferably in a B2B software or technology environment.
Strong organizational skills, with the ability to manage multiple programs simultaneously, prioritize effectively, and adapt to changing business needs.
Analytical and results-driven, with the ability to interpret campaign and event performance data and turn insights into action.
Strong collaboration skills and the ability to work effectively across marketing, sales, and partner teams.
Experience with marketing and sales tools such as Salesforce, Asana, Eloqua, and Tableau.
Hands-on experience or familiarity with AI-enabled marketing tools to improve productivity, content development, and campaign performance.
Comfort experimenting with new technologies and workflows, including prompt development, content iteration, and automation of repeatable marketing tasks.
Ability to travel regionally (15–25%) as needed to support field events and sales alignment.

Nice to have

Benefits

Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan.
Tuition Reimbursement program.
Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.

Progress

4.0 Glassdoor

Progress Software (Nasdaq: PRGS) empowers organizations to achieve transformational success in the face of disruptive change. Our software enables our customers to develop,deploy and manage responsible AI-powered applications and digital experiences with agility and ease. Customers get a trusted provider in Progress, with the products, expertise and vision they need to succeed. Over 4 million developers and technologists at hundreds of thousands of enterprises depend on Progress. Learn more at www.progress.com.

Founded in 1981

Burlington, Massachusetts, USA

4.2K employees (349 in marketing)

www.progress.com

72% recommend to a friend

87% CEO approval