Responsibilities

• Drive Strategic Marketing Planning and Execution: Lead the strategy and execution of comprehensive event marketing plans for your assigned segment, including budget management, goal-setting, and KPI tracking to achieve pipeline quantity, quality, velocity, win rates, and ROMI. Leverage AI-powered analytics and predictive modeling to optimize resource allocation and forecast campaign performance.
• Partner Closely with Sales: Be the dedicated POC for your assigned segment, work hand-in-hand with segment sales leaders, account executives, SDRs to identify priorities and develop strategic event marketing programs that engage priority accounts and accelerate pipeline.
• Execute High-Impact Online and Offline Activations: Plan and execute memorable experiences trade shows and conferences, executive roundtables, luncheons/dinners,, direct mail, e-gifting, and proprietary events. Own all aspects of activation logistics—venue selection, communications, speaker management, attendee engagement, and post-event follow-up.
• Lead Cross-Functional Collaboration: Work closely with events, demand generation, marketing operations, and creative teams to ensure alignment and maximize campaign effectiveness. Share best practices, evangelize AI-powered workflows, and contribute to the overall success of marketing and sales partnerships.
• Analyze and Optimize : Monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership. Leverage AI-powered attribution modeling, sentiment analysis, and predictive insights to identify trends, optimize campaigns, and demonstrate marketing's impact on pipeline and revenue.