Responsibilities

• Own the full project lifecycle. You are responsible for the proactive management of deadlines and the delivery of complete, accurate reports.
• AI-Enhanced Strategy: Seamlessly integrate AI tools (e.g., Gemini, NotebookLM, Copilot) into your daily workflow to streamline content creation, analyze market data, and automate repetitive project management tasks.
• Develop, execute, and manage a creative mix of marketing programs—ranging from ABM and executive roundtables to large-scale industry events—ensuring the highest possible ROI for every dollar invested.
• Act as a trusted advisor to Federal Sales and SE stakeholders. You must work effectively as an independent owner while maintaining deep alignment with cross-functional teams in a fast-paced environment.
• Strategic Planning: Develop and own the quarterly Federal marketing plan. Use data-driven insights and AI analysis to forecast demand and align with territory pipeline needs.
• Communications: Ensure a high level of awareness and adoption of marketing resources by sales stakeholders. Communicate field-level insights back to corporate to ensure messaging resonates with the Federal audience.
• Results & ROI: Meet/exceed quarterly metrics. Track lead flow and measure ROI with meticulous accuracy, using AI-driven analytics to refine and improve outcomes.
• Execution & Event Management: Manage all industry and regional events (seminars, webinars, tradeshows). You are responsible for the "full stack" of the event: pre-event planning, flawless execution, and proactive post-event follow-up.
• Budget Management: Establish and proactively manage the field marketing budget. Be vigilant in tracking and effective in spend, ensuring zero waste.