Responsibilities

• Own the strategy and execution of SentiLink’s field marketing and events program, including industry conferences, hosted events, partner activations, and regional roadshows
• Plan and execute multi-city roadshows in key markets, including venue selection, audience targeting, partner coordination, and local promotion
• Partner closely with Sales to identify priority accounts and regions, driving attendance and meeting generation for roadshows and events
• Manage end-to-end event execution: vendor coordination, logistics, booth strategy, content, and onsite execution
• Drive measurable pipeline impact from events and roadshows, including pre-event outreach, onsite engagement, and post-event conversion
• Develop creative, differentiated event experiences that reinforce SentiLink’s brand and thought leadership
• Collaborate with Product Marketing and Growth teams to ensure consistent messaging and campaign alignment across channels
• Track and report on performance, including pipeline generated, ROI, and key learnings across events and roadshows
• Manage event budgets and optimize spend for maximum impact
• Support broader demand generation initiatives as needed (e.g., webinars, campaigns, content distribution)
• Build and manage relationships with key partners, industry organizations, and event vendors

Requirements

• 7+ years of experience in field marketing and events within B2B SaaS, fintech, or financial services
• Proven track record of executing events and/or roadshows that drive measurable pipeline and revenue impact
• Experience planning and running multi-city or regional event programs
• Strong project management skills with the ability to manage multiple events and timelines simultaneously
• Experience partnering closely with Sales teams to drive meeting generation and pipeline outcomes
• Detail-oriented with strong execution skills and ability to operate independently
• Creative thinker with a passion for building memorable, high-quality experiences
• Comfortable working in fast-paced, high-growth environments
• Experience with tools such as Salesforce, HubSpot, Marketo, or event platforms is a plus
• Willingness to travel up to 30-40% for events, roadshows, and onsite execution
• Candidates must be legally authorized to work in the United States and must live in the United States

Benefits

• Employer paid group health insurance for you and your dependents
• 401(k) plan with employer match (or equivalent for non US-based roles)
• Flexible paid time off
• Regular company-wide in-person events
• Home office stipend, and more!