Responsibilities

• Integrate with the sales, channel, and tech alliance teams, along with corporate marketing, to develop annual field marketing plans that support overall pipeline growth.
• Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities.
• Work with the marketing team to develop and execute integrated campaigns across digital, social media, paid ads, product marketing, and other channels to effectively reach and engage the market.
• Plan, execute, and manage live field and partner events as part of the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to drive engagement and response rates.
• Develop and implement a targeted account strategy to support account-based selling.
• Collaborate with the marketing team to create promotional materials, assets, and signage for field marketing initiatives.
• Track, measure, and report on the effectiveness of marketing programs and campaign ROI, providing recommendations for optimization.
• Manage budgets and expenses in an organized manner to maximize marketing impact.
• Communicate and educate the sales team on new and planned marketing activities across global, regional, and local programs.
• The majority of focus is dedicated to field marketing events (75%-80%) and in addition supporting and driving joint partner marketing activities (20-25%).

Requirements

• 7+ years’ experience in field and partner marketing initiatives; experience in the public sector and cybersecurity industry is a plus
• Demonstrated expertise in demand generation, multi-channel marketing, and inbound marketing strategy/execution
• Proven ability to build strong relationships with sales teams and drive awareness and sales through strategic marketing programs
• Exceptional project management skills and the ability to align tactical plans with overarching business strategies
• Proficiency with key marketing and sales tools (including CRM and marketing automation platforms)
• Willingness and ability to travel 10%-20% of the time

Preferred

• Experience in public sector and cybersecurity industry is a plus

Benefits

• medical, dental, vision, life insurance and 401K