Responsibilities

• Own field marketing strategy and execution across New York and the US, with events as your primary channel
• Carry targets for sourced pipeline, meetings booked, and cost per opportunity, and report on them
• Run the full pre- and post-event motion with SDRs and AEs: target account lists, invite outreach, on-site conversations, follow-up sequences, and CRM attribution
• Conceptualize and produce high-quality formats end to end, from invite-only partner dinners to high-visibility brand activations
• Lead our conference presence from concept to execution, including booth design, side events, partnerships, and on-site experience
• Manage every layer of production: venues, vendors, budgets, timelines, logistics, and on-the-day delivery
• Build the partnerships and relationships that make each event sharper, bigger, and more effective

Requirements

• 3+ years running events as a demand generation channel at a B2B SaaS company or high-growth startup
• Proven track record of owning conference presence end to end and turning it into measurable pipeline
• You've worked directly with sales teams on event-driven outreach and know your way around a CRM, including attribution and reporting
• High ownership and operational excellence: you manage vendors, budgets, and logistics, and deliver flawlessly under pressure
• Strong creative instinct and taste for beautifully designed, memorable experiences
• Natural relationship builder, comfortable hosting founders, operators, and senior marketers

Preferred

• Experience producing premium dinners, summits, or invite-only formats from scratch
• Established vendor and venue network across New York
• Existing network in New York's startup, SaaS, or marketing ecosystem
• Strong brand and design sensitivity: you care about atmosphere, detail, and positioning