Senior Field Marketing Manager - North East

Virginia, USA (On-site)

$104K/yr – $187K/yrSenior Level8+ years expFull time

Posted 3 hrs ago

Top 1% of applicants do these two things.

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Own and execute the regional field marketing plan and calendar for the Americas, aligning with sales priorities to drive pipeline and ROI.

Own quarterly and annual plans and budgets
Lead multi-channel events, campaigns, and ABM initiatives
Partner with Sales, Demand Gen, and Product Marketing to accelerate opportunities

Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities.
Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements.
Allocate budget strategically across programs to maximize pipeline impact and ROI.
Serve as the central owner of all regional events — including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.
Design and execute event strategies as pipeline-generating engines, ensuring clear targeting, account alignment, and follow-up plans.
Oversee end-to-end execution: audience segmentation, messaging, promotion, attendee acquisition, onsite experience, and post-event conversion.
Drive innovation in event formats and experiences to increase engagement, differentiation, and pipeline contribution.
Partner closely with Regional Sales VPs and sales leadership to align marketing programs with account priorities, territory plans, and pipeline coverage needs.
Act as the primary liaison between Sales and Marketing, ensuring tight coordination on priorities, messaging, and execution.
Enable sales teams with relevant campaigns, events, and content to support prospecting, deal acceleration, and customer expansion.

8–12+ years of B2B marketing experience, with a strong focus on field marketing in enterprise software or technology.
Proven track record of building and executing field marketing plans that drive measurable pipeline and revenue impact .
Deep experience managing and executing a wide range of events, including trade shows, executive programs, and owned events.
Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
Exceptional ability to partner with Sales and influence senior stakeholders.
Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
Analytical mindset with experience using data to drive decisions and optimize performance.
Excellent communication and presentation skills with executive presence.
Willingness to travel up to 50%