Responsibilities

• - Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives.
• - Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences, cobranded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
• - Partner with Sales leadership to identify target accounts/segments, design tailored field marketing and support pipeline acceleration.
• - Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
• - Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment - from event ROI to conversion rate improvement across channels.
• - Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering high-quality experiences and collateral.
• - Mentor and support junior or regional field marketing colleagues, drive cross-functional collaboration, and champion creative, agile, high-impact marketing execution within a fast-paced environment.

Requirements

• - Bachelor’s degree in Marketing, Business, Communications or a related field; an MBA or advanced degree is a plus.
• - You bring 6+ years of hands-on experience in field marketing, demand generation, or event marketing - ideally within B2B SaaS, travel/expense tech, or a high-growth technology context.
• - You have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
• - You excel in fast-paced, ambiguous environments; you combine strategic thinking with strong project management, execution discipline, and leadership skills.
• - You thrive working cross-functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go-to-market impact.
• - You are analytical — comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.