Responsibilities

• As Senior Field Marketing Manager, you’ll architect and own HockeyStack’s entire field marketing motion — turning strategy into unforgettable experiences that drive pipeline, deepen customer relationships, and fuel our GTM team’s growth targets.
• From intimate executive dinners to large-scale regional campaigns, you’ll be the force that turns our brand into a presence our prospects and customers can’t ignore.
• Build and scale HockeyStack’s field marketing program from the ground up — strategy, execution, and optimization.
• Design and run high-impact in-person experiences: executive dinners, roundtables, industry events, and customer meetups.
• Partner closely with Sales and the CRO to ensure every program aligns with pipeline goals, territory plays, and account strategies.
• Own all event logistics end-to-end: venues, vendors, budgets, communications, and flawless onsite execution.
• Launch regional campaigns that amplify our brand, accelerate deals, and deliver measurable revenue impact.
• Track and report ROI, pipeline influence, and event performance to leadership.
• Continuously refine programs based on GTM feedback, data, and results.

Requirements

• 5–7+ years in field marketing, demand gen, or event marketing at a high-growth B2B SaaS company (mid-market/enterprise focus).
• Proven track record building and scaling field marketing programs that directly moved the revenue needle.
• A master organizer and project manager — able to juggle multiple complex programs without missing a beat.
• Experience partnering with senior sales leaders and influencing executives.
• Creative, scrappy, resourceful, and biased toward action.
• Based in San Francisco and ready to be in our office 5 days a week.