Responsibilities

• Partner with the Senior ABM Manager to translate strategic account plans into high-impact executive experiences, field programs, and conference activations.
• Own the end-to-end strategy, planning, and execution of field events across North America.
• Build and manage a regional field marketing calendar in close coordination with sales and SDR teams
• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
• Work closely with event marketing to establish what field marketing programs can align with 3rd party/sponsored events
• Drive measurable pipeline and revenue impact from every program; own pipeline targets tied to field marketing in North America
• Develop pre-event, day of, and post-event engagement strategies that maximize attendance
• Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers and prospects.
• Serve as the primary field marketing point of contact for Health System sales, ensuring programs align with territory plans and revenue goals
• Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow up assets

Requirements

• 6+ years of field marketing at a high growth B2B technology company.
• Experience within healthcare, health IT, or selling into provider organizations.
• A proven track record of driving pipeline through field programs, you think in terms of pipeline and revenue, not just attendance
• Self directed and execution oriented mindset, you move fast and take ownership
• Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
• Deep experience working cross-functionally with sales, SDR, content, product marketing and demand generation teams
• Strong communication skills, equally effective influencing sales leaders and collaborating with marketing peers
• Highly organized and operationally strong, comfortable managing multiple events and workstreams simultaneously.
• Customer Obsessed: Thrives in customer-facing environments and prioritizes meaningful interactions with customers and prospects at events. Views events as relationship-building opportunities, and actively seeks feedback and insights to improve the customer experience.

Preferred

• Experience working at an early stage or high growth company where you've had to build programs from zero to one.
• Experience with AI or voice technology companies.

Benefits

• 💸 Competitive Compensation – Including salary and employee stock options so you share in our success.
• 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
• 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• 🏖 Flexible PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 👵 401(k) – Build your retirement savings.