Responsibilities

• Field Event Strategy & Execution: Partner with the Senior ABM Manager to translate strategic account plans into high-impact executive experiences, field programs, and conference activations.
• Own the end to end strategy, planning, and execution of field events across North America.
• Build and manage a regional field marketing calendar in close coordination with sales and SDR teams
• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
• Work closely with event marketing to establish what field marketing programs can align with 3rd party/sponsored events
• Pipeline Generation & Accountability: Drive measurable pipeline and revenue impact from every program; own pipeline targets tied to field marketing in North America
• Develop pre-event, day of, and post-event engagement strategies that maximize attendance
• Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers and prospects.
• Cross-Functional Collaboration: Serve as the primary field marketing point of contact for Health System sales, ensuring programs align with territory plans and revenue goals
• Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow up assets

• Bring field insights back to the broader marketing team to inform campaign strategy and messaging
• Partner with Event Marketing to develop and execute pre-event, onsite, and post event outreach strategies for sponsored and third-party events, including campaigns, email sequences, messaging, and SDR/sales enablement materials.
• Collaborate with Sales and SDR teams to identify and prioritize target accounts attending sponsored and third-party events, driving meeting generation before, during, and after each event.
• Work closely with Sales Operations to build scalable processes for assigning event attendee lists to SDRs and Account Executives, ensuring clear ownership, follow-up, and pipeline attribution.
• Coordinate cross-functional event engagement plans to maximize meeting volume, account penetration, and pipeline generation from third-party event investments.
• Track and report on event sourced engagement, meetings, and pipeline performance, providing insights and recommendations to optimize future event strategies.
• Budget and Reporting: Build and maintain Field Marketing reporting and dashboards to measure program performance, including meetings booked and held, pipeline sourced, opportunities created, cost per opportunity, ROI, and overall event impact.
• Manage budgets across all field marketing programs.