Senior Field Marketing Manager

New York City, NY (Remote)

$127K/yr – $140K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own field programs in the western US and drive pipeline through regional events at scale.

Own field program strategy, planning, and execution targeting benefits consultants and HR leaders to move pipeline.
Build scalable playbooks and a data driven mindset to sharpen campaigns and ROI.
Apply AI tooling to planning, execution, and post event optimization to improve attendance and follow through.

Job Description

Own the end-to-end strategy, planning, and execution of field programs across the western region of the US, including executive dinners, roundtables, workshops, conferences, and roadshows that engage benefits consultants, brokers, and HR Benefits leaders
Build and manage a regional field marketing calendar in close partnership with sales leadership and demand generation, prioritizing the markets, accounts, and formats that will most move pipeline and accelerate deals
Own pipeline targets tied to field marketing, and design pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-through
Partner hand-in-hand with sales and BDR teams to build targeted invite lists and drive strong attendance from priority accounts and partners
Manage sponsorships, venue and vendor relationships, speakers, and third-party event investments end to end, with a bias toward efficiency and measurable outcomes
Track and report on program ROI, pipeline sourced and influenced, and engagement metrics, and bring field insights back to the broader marketing team to sharpen campaigns and messaging
Build scalable, repeatable playbooks for field programs that can be replicated across regions, segments, and partners
Bring an AI-first mindset to everything you do, using AI to build efficiency, consistency, and collaboration into how field programs are planned and run; Garner is enabling our teams on Claude Code, and you will be expected to put it to work

Garner Health

3.6 Glassdoor

We believe in transparency, data-driven decision-making, and seamless customer experiences. That’s why we’re building solutions to help employees discover high-quality doctors. Our team includes healthcare operators, clinicians, engineers, and benefits experts, allowing us to develop solutions with a multidisciplinary approach.

Founded in 2019

383 employees (20 in marketing)

www.getgarner.com

59% recommend to a friend

70% CEO approval