Responsibilities

• Own the field marketing strategy for the US, turning our go-to-market priorities into regional programs that create measurable pipeline and revenue impact.
• Partner with regional Sales leadership on territory plans, identify priority accounts, and find the moments where marketing can create or accelerate opportunities.
• Create and execute high-impact programs, from executive experiences and events to webinars, tradeshows, and account-based activations.
• Build pre- and post-event strategies that engage priority accounts, equip Sales for meaningful follow-up, and turn engagement into pipeline.
• Identify the market moments, communities, and partnerships that can bring Frontify closer to the audiences that matter most.
• Partner with Growth, Product Marketing, Partnerships, Brand, and Revenue Operations to connect regional programs with broader go-to-market initiatives.
• Own program performance and investment decisions, using pipeline, engagement, and ROI insights to sharpen where and how we invest.
• Build scalable playbooks and ways of working that raise the bar for field marketing as the function grows.
• Work in a hybrid setup, spending two days per week in our New York City office.

Requirements

• 8+ years of experience in field marketing in a B2B environment.
• A track record of owning regional marketing programs that generate pipeline, accelerate opportunities, and deliver measurable commercial impact.
• Experience partnering with Sales leadership on territory strategy, priority accounts, and integrated field marketing programs.
• A strong understanding of how to engage brand, creative, and marketing audiences through relevant, high-impact experiences.
• The ability to move confidently between strategy and execution — from shaping a regional plan to delivering the details that bring it to life.
• Strong project management skills, with experience running multiple events and programs across regions and priorities.
• A data-driven approach to measuring performance, demonstrating ROI, and turning insights into stronger programs and investment decisions.
• Strong cross-functional collaboration skills, with the ability to align with different teams and drive shared priorities forward.
• Experience improving how field marketing operates through scalable playbooks, best practices, and guidance for others.

Benefits

• Medical, dental, and vision coverage with fully company-paid plan options
• 401k with 5% matching
• A minimum of 25 days of PTO per year
• Paid educational and wellbeing days off
• Parental, bereavement, and sick leave
• Wellbeing, learning and development, and commuter allowance
• Home office setup budget
• Weekly free office lunch
• Workation: Work from inspiring locations around the world (45 days annually)
• Invite to our summer company meet-up