Senior Field Marketing Manager at Fleet Feet Sports Sacramento | Carrboro, NC

Fleet Feet Sports Sacramento

Senior Field Marketing Manager

Carrboro, NC (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive the expo and events strategy across national and multi-market execution to grow revenue and strengthen brand, with a strong ROI discipline.

Own the comprehensive expo and events strategy across national and multi-market execution, driving revenue growth and brand presence.
Must-have: 5+ years in retail/experiential marketing with multi-market ownership.
Standout: Proven track record of owning multi-market initiatives with measurable ROI.

Job Description

Responsibilities

Own the comprehensive expo and events strategy across national and multi-market local execution, with a focus on revenue growth, customer acquisition, and brand presence
Own and manage the national expo and events budget, including defining KPIs and ROI measurement frameworks
Lead and influence store leadership to ensure community outreach strategies, including events, grassroots marketing, and local partnerships, drive consistent traffic, sales, and customer engagement at the store level
Lead cross-functional planning with store leaders, vendors, and internal teams to deliver high-impact events and partnerships aligned to Fleet Feet’s strategic priorities
Design and scale tools, training, and resources that enable consistent and effective local execution of expos, events, and activations across markets
Set direction and standards for local marketing execution, ensuring alignment with Fleet Feet priorities and consistent use of tools, resources, and best practices
Identify and pilot new event formats, partnerships, and sponsorship opportunities to expand reach, drive revenue, and improve customer acquisition
Collaborate with store outreach leads, District Managers, Franchise Operations, and cross-functional partners to communicate initiatives, assess market conditions, and identify growth opportunities
Serve as the company’s subject matter expert on expos and events, driving innovation and continuous improvement across markets
Provide strategic recommendations to leadership to improve performance, optimize investment, and unlock new opportunities

Requirements

5+ years of experience in retail marketing, experiential marketing, and/or large-scale event planning, with increasing ownership and scope
Proven track record of owning and scaling multi-market initiatives that deliver measurable business results
Experience managing budgets and evaluating performance based on ROI and business impact
Demonstrated ownership of regional or national-level strategy development and execution
Proven ability to build strong partnerships across Sales Operations, Retail Operations, Purchasing, and other cross-functional teams
Experience driving results through indirect leadership across distributed or store-based teams
Strong analytical skills, with the ability to use data to inform decisions and optimize performance
Strong organizational and prioritization skills, with the ability to manage multiple high-impact initiatives simultaneously in a fast-paced environment
Ability to operate both strategically and tactically, translating ideas into actionable plans and execution
Up to 50% travel required, including weekends aligned with event schedules
Preferred location in Carrboro, NC or a Fleet Feet market

Benefits

Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more
401(k) with 4% employer match and immediate vesting (available to part- and full-time employees age 21+ at company-owned stores)
Training and advancement opportunities across the Fleet Feet brand
Professional development programs, including mentorship, employee resource groups, and monthly learning sessions
Community involvement and service initiatives supporting local engagement
Discounts on training programs and products
Supportive, passionate teammates who live the mission every day
See the full offering in our Fleet Feet Benefits Summary for full-time employees working 30+ hours/week
At Fleet Feet, we’re more than just a company—we’re a passionate, mission-driven community. We believe in building teams where everyone can bring their whole selves to work, and we foster a culture of collaboration, innovation, and belonging. When you join Fleet Feet, you’re joining a team dedicated to helping each other grow, succeed, and make a meaningful impact every day.

Fleet Feet Sports Sacramento

Fleet Feet Sports Sacramento is not just a shoe store. It is a starting point for you and your fitness and health goals. We provide many services including our shoe fit process, bra fit process, apparel assistance, nutrition and hydration guidance along with training programs and events. We are a locally owned and operated believe in giving back to those who give so much to us. We are very passionate about our non-profit youth fitness initiative, Project Fit. This program is a free after school running platform that encourages youth fitness. There are currently 20 schools participating in Project Fit and more than 1,500 children benefitting from the program.

Founded in 1976

Sacramento, California, USA

13 employees (2 in marketing)

www.fleetfeetsacramento.com