Senior Field Marketing Manager at Checkr | San Francisco, CA | $125K/yr – $174K/yr

Senior Field Marketing Manager

San Francisco, CA (Hybrid)

$125K/yr – $174K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end field marketing programs that drive pipeline around events in a B2B SaaS GTM, collaborating with sales, partners, and product marketing to surface thought leadership and strategic sponsorships.

Growth Infrastructure: Own end-to-end field programs from creative strategy to on-site execution and post-event follow-up.
Sales & Partnerships: Align with sales, partners, and marketing to secure sponsorships and integrated GTM planning.
Performance & Optimization: Measure against KPIs, analyze post-event results, and propose data-driven improvements including AI-assisted optimization.

Job Description

Event Strategy and Execution: Develop and execute a strategic annual event plan in collaboration with the wider Field Marketing Team to fuel pipeline and revenue growth, focusing on key industry and partner events, associations, and communities.
Program Ownership & Execution: Own end-to-end delivery of field marketing programs, including creative strategy, logistics, onsite management, internal communications, sales enablement, and integrated promotional plans before, during, and after events to ensure seamless execution and measurable impact.
Stakeholder Engagement: Collaborate closely with sales, partner and marketing teams to integrate events into the Go-To-Market strategy and build strong relationships with industry partners, associations, and event organizers to secure strategic event participation and sponsorship opportunities.
Event Messaging: Partner with product marketing, leadership, and subject matter experts to integrate thought leadership and business priority messaging into events, craft compelling event promotion materials across email, social media, OOH promotions, and landing pages, and post-event follow-up communications.
Data-Driven Approach: Own measurement and reporting against established KPIs, conduct post-event performance analysis, and translate insights into clear recommendations to optimize event strategy, execution, and ROI.
Budget Management: Efficiently manage the event budget, track expenses, and maximize ROI for each event.
Team Collaboration: Lead and inspire cross-functional teams, fostering a collaborative work environment to achieve event goals and objectives.
Innovation: Pilot new event types, formats and vendors across physical and virtual events to maximize the impact and achieve business objectives.
An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

6+ years of experience in field marketing in the B2B SaaS space
Ability to work strategically and execute hands-on
Experience managing various event types, engaging decision-makers and executives
Proven record for building effective sales, partner and marketing relationships
Courage to take the initiative, pilot, and evaluate new program types
Experience using data and metrics to develop strategy and drive program improvements
Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
Experience in leveraging AI to optimize various stages of an event
Willingness to travel up to 30% of the time

A fast-paced and collaborative environment
Learning and development allowance
Competitive cash and equity compensation, and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend
A relocation stipend may be available for those willing to relocate to a Checkr hub location.

Checkr

Checkr, THE Nightlife Social Network.Checkr helps you plan your night out and when the evening is over, connects you with people that went to the same bars and nightclubs as you.Whether it’s reconnecting with a person you met, or someone you wish you had met, Checkr allows you to pick up from where you left off, or just say Hi!Discover bars and clubs, great drinks deals, and the best nightly hotspots. Checkr does the work so you can enjoy your night out, and the day after...

1 employees

www.checkr-app.com