Own regional field and partner marketing execution in the Americas, turning global programs into packageable campaigns, events, and joint GTM motions that drive pipeline and revenue with channel partners and sales teams.

• Americas Field Marketing Strategy: Develop and execute integrated field marketing strategies aligned to pipeline, revenue, retention, and GTM objectives.
• Regional Campaigns & Events Management: Plan and optimize partner events, roadshows, webinars, and community/customer events across the region.
• Campaign Execution & Reporting: Collaborate with Product Marketing, Demand Gen, and Creative teams to deliver integrated campaigns and measure impact on pipeline and ROI.
• Channel & Partner Marketing: Drive inclusion in demand gen campaigns and develop reference stories with clients and partners.
• Sales & Partner Alignment: Coordinate with regional sales, channel VPs, and partner managers to ensure quarterly priorities and execution plans.
• Event Management: Plan, execute, and analyze events from strategy through post-event reporting, coordinating vendors and internal stakeholders.
• Marketing Interlock: Provide cross-functional alignment with Channel, Alliances, and Ecosystem teams for partner planning and co-marketing.
• Regional Planning & GTM Programs: Collaborate on joint marketing plans with Appfire and partners and support ACE events and webinars.
• Measurement & KPIs: Track pipeline influence, sourced revenue, attendance, engagement, and ROI to optimize programs.
• Vendor & Stakeholder Coordination: Manage vendors, agencies, and internal teams to maintain brand consistency and quality.