Responsibilities

• Develop the United States regional marketing strategy along with our 1:1 and 1:few plans.
• Develop and run ABM webinar, events, and other tactics for existing and potential clients, ensuring tailored content that aligns with their needs and drives engagement.
• Lead the communication with sales to identify key accounts, plan regional activities, and provide field feedback to corporate campaigns.
• Work with Product Marketing and Content teams to customize messaging and marketing assets for regional campaigns.
• Analyze field marketing performance, leveraging insights to optimize future activations.
• Build relationships with industry associations and organizers to secure sponsorships and speaking opportunities.
• Manage vendor relationships to ensure seamless execution of field marketing activations.
• Work closely with the Field Marketing Events team to ensure targeted event strategies and outreach.

Requirements

• Proven experience in B2B field marketing, campaign management, and ABM planning, preferably in industrial or technical industries.
• Strong attention to detail and aesthetic sense to ensure events are visually appealing and align with brand standards.
• Quick-thinking and adaptable, with the ability to manage unexpected challenges and last-minute changes.
• Experience collaborating with sales teams to support account-based marketing initiatives.
• Willingness to travel for events and on-site activations.

Preferred

• ABM Certification
• Familiarity with predictive maintenance, IoT, or related industrial technology.
• Experience managing sponsorships, speaker engagements, and conference partnerships.
• Proficiency in marketing automation tools, CRM, and data analytics platforms.
• Ability to develop creative, experiential marketing strategies to drive customer engagement.

Benefits

• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Wellhub Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.