Responsibilities

• Manage and optimize Facebook and Instagram advertising campaigns.
• Develop campaign strategies based on business goals and performance data.
• Manage large monthly advertising budgets across multiple campaigns and projects.
• Monitor and improve ROAS, CPA, CPL, CTR, conversion rate, and overall campaign profitability.
• Scale successful campaigns while maintaining stable performance.
• Conduct audience research, testing, retargeting, and campaign restructuring.
• Plan and execute A/B tests for creatives, audiences, offers, and landing pages.
• Identify underperforming campaigns and implement effective optimization strategies.
• Prepare clear weekly performance reports with insights and recommended actions.
• Collaborate remotely with our creative, marketing, and management teams.

Requirements

• Proven experience managing Facebook Ads for large-scale projects.
• Strong experience managing significant monthly advertising budgets.
• Demonstrated ability to scale campaigns profitably.
• Advanced knowledge of Meta Ads Manager, Meta Pixel, Conversion API, and campaign tracking.
• Strong understanding of attribution, funnel optimization, audience segmentation, and retargeting.
• Data-driven mindset with excellent analytical and problem-solving skills.
• Ability to manage multiple campaigns and projects independently.
• Good written communication skills and ability to work with a USA-based remote team.

Preferred

• Experience working with e-commerce, lead generation, agencies, or performance marketing companies.
• Experience managing advertising campaigns in the US market.
• Ability to provide examples, screenshots, or case studies from previous large-budget campaigns.
• Familiarity with Google Analytics, Shopify, CRM systems, and third-party tracking platforms.

Benefits

• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance