Responsibilities

• Define content themes, messaging frameworks, and programming strategies for all events - brand, field, and community.
• Lead end-to-end content strategy and execution for Collaborative, GoFundMe's flagship conference, ensuring alignment with business goals, brand voice, and audience needs.
• Shape and sequence agendas, keynotes, breakouts, and ancillary sessions in partnership with key stakeholders.
• Develop and submit session proposals - including topic briefs, speaker rationale, and learning objectives that ladder up to overall event strategy and programming goals.
• Integrate product positioning and key messaging seamlessly into event content — ensuring every session earns its place on the agenda.
• Identify, pitch, and secure keynote and featured speakers, managing outreach from prospecting through confirmation; build a long-term speaker pipeline.
• Leverage audience data, post-event feedback, and engagement metrics to continuously refine content strategy and session effectiveness.
• Collaborate with the Communications and Product Marketing teams on overarching themes, story development, and message consistency across channels.
• Write and edit content for speaking sessions, executive presentations, panel discussions, and event programming materials.
• Co-create and refine content with customers, external speakers, and internal leaders - translating complex ideas into clear, compelling narratives.