Responsibilities

• Define content themes, messaging frameworks, and programming strategies for all events - brand, field, and community.
• Lead end-to-end content strategy and execution for Collaborative, GoFundMe's flagship conference, ensuring alignment with business goals, brand voice, and audience needs.
• Shape and sequence agendas, keynotes, breakouts, and ancillary sessions in partnership with key stakeholders.
• Develop and submit session proposals - including topic briefs, speaker rationale, and learning objectives that ladder up to overall event strategy and programming goals.
• Integrate product positioning and key messaging seamlessly into event content — ensuring every session earns its place on the agenda.
• Identify, pitch, and secure keynote and featured speakers, managing outreach from prospecting through confirmation; build a long-term speaker pipeline.
• Leverage audience data, post-event feedback, and engagement metrics to continuously refine content strategy and session effectiveness.
• Collaborate with the Communications and Product Marketing teams on overarching themes, story development, and message consistency across channels.
• Write and edit content for speaking sessions, executive presentations, panel discussions, and event programming materials.
• Co-create and refine content with customers, external speakers, and internal leaders - translating complex ideas into clear, compelling narratives.

Requirements

• 5–7 years of experience in content strategy, event content management, or related fields (B2B marketing, brand storytelling, or corporate communications).
• Exceptional writing, editing, and storytelling skills, with the ability to simplify complex concepts.
• Demonstrated experience developing content for large-scale conferences, executive presentations, or multi-format event programs.
• Strong project management skills with proven success in managing multiple deadlines and stakeholders.
• Experience developing content for conferences, executive presentations, or large-scale events.
• Experience working within the nonprofit and/or social sector, with an understanding of the unique needs and perspectives of mission-driven organizations.
• Demonstrated ability to connect content strategies to sales and marketing goals.
• Skilled in creating and editing presentations (PowerPoint, Keynote, Google Slides).
• Ability to collaborate effectively across departments and with external stakeholders.
• Highly organized, detail-oriented, and disciplined.

Preferred

• Familiarity with event production and audience engagement strategies.
• Experience with content marketing platforms and project management tools (ClickUp).

Benefits

• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.