Responsibilities

• Data-fueled personalization: Leverage CRM technology, customer data, and Liquid scripting to create highly personalized email, push, and in-app experiences that increase engagement, repeat purchase behavior, and customer lifetime value.
• Seamless multi-touch engagement: Build, deploy, and optimize dynamic customer journeys across email, push, and in-app channels, ensuring consistent and relevant experiences throughout the customer lifecycle.
• Strategic execution: Partner with CRM, Product, Engineering, and Analytics teams to deliver campaigns, automation programs, and personalization initiatives that drive app adoption, customer engagement, and revenue growth.
• Own end-to-end execution of CRM campaigns, including audience configuration, personalization, QA, deployment, and performance analysis.
• Build and maintain scalable customer journeys, triggered campaigns, and automated lifecycle programs within Braze.
• Develop reusable content modules and personalization frameworks that improve campaign scalability and operational efficiency.
• Contribute to promotional planning and lifecycle marketing strategies through a strong understanding of customer behavior and business objectives.

Requirements

• 5+ years of experience executing CRM and lifecycle marketing campaigns.
• 2 + years of hands-on experience building, coding and deploying campaigns within Braze.
• Proficiency with Liquid templatemplates, conditional logic, personalization, and dynamic content.
• Strong HTML and CSS email development skills with the ability to code, QA, troubleshoot, and modify responsive email templates without engineering support.
• Experience building and maintaining Canvas journeys, triggered campaigns, audience segmentation, and dynamic messaging experiences within Braze.
• Must be comfortable writing and editing HTML email code and Liquid logic directly within Braze.
• Experience leveraging customer data platforms (CDPs) or APIs to support audience segmentation, personalization, and customer journey optimization.
• Working knowledge of SQL, APIs, webhooks, and relational data structures is a plus.
• Proven ability to build and deploy highly personalized customer communications at scale .
• Strong organizational and project management skills with exceptional attention to detail.

Benefits

• medical, dental, and vision insurance;
• 401K matching;
• FLEX PTO; mental health days;
• monthly credits and discounts for attending live events;
• and a variety of additional workplace perks.